Solutions
Creative and Concept Testing Solutions
Expert Solutions help you quickly customize a concept test, collect quality response data from your target market, and receive presentation-ready reports.
Our Usage & Attitudes solution helps you learn about your customers’ preferences, habits, and purchase behaviors that drive attributes like frequency of use and likelihood to purchase.
Idea Screening lets you quickly test and rank early stage product, marketing, or brand creative ideas so you know which are best to invest in.
Price Optimization (Van Westendorp)
The Price Optimization (Van Westendorp) solution helps you figure out the right pricing strategy for your product or service by measuring how much your target market is willing to pay.
Using SurveyMonkey for Market Research
Learn how to use SurveyMonkey Audience for market research and get valuable insight about your target audience.
The Feature Importance solution uses MaxDiff methodology to help you understand what items or features matter most to your audience. This is helpful when you’re prioritizing new products or features and want to know what your customers care about most.
Buying Responses with SurveyMonkey Audience
Buy an Audience project if you need people to take your survey. You can target the types of people you want to hear from based on specific attributes, like country, gender, age-range, income, employment status, and more.
How to Reach a Target Audience
When you buy responses you can choose from hundreds of targeting options or add screening questions to reach your target audience. If you use disqualification logic, you'll need to estimate a qualification rate so we know how many people to send your survey to.
SurveyMonkey Audience Design Guidelines
Follow these survey requirements and best practices to run a successful SurveyMonkey Audience project!
SurveyMonkey Audience Custom Balancing
Custom balancing lets you customize the gender or age group you're targeting when buying Audience responses.
Calculating the Number of Respondents You Need
To calculate the number of respondents you need (known as your sample size), use our sample size calculator or refer to our suggested sample sizes.
Your response rate is the percentage of people who respond to your survey. In general, long or complicated surveys have a low response rate. Read our tips to ensure you're doing all you can to get the best response rate possible.
SurveyMonkey Contribute lets you earn rewards for completing surveys and donate to charity. To edit your SurveyMonkey Contribute account settings, sign in and click My Account from the upper-right corner of your dashboard.
Audience Credits let you pay for your SurveyMonkey Audience responses in advance. You pay one invoice upfront, then use credits to pay for individual projects. You can also use credits to pay for concept testing.
SurveyMonkey Audience for Academics
Professors, grad students, and undergrads use SurveyMonkey Audience to get the research respondents they need in a fraction of the time it used to take them. Read this article for information we've found to be helpful for those interested in running an academic research project with us.
SurveyMonkey Audience Policies
Get links to SurveyMonkey Audience privacy, confidentiality, and legal information, learn what to do if your survey contains potentially offensive content, and review the Acceptable Uses Policy to ensure that the content of your survey meets our requirements.
SurveyMonkey Audience: Additional Targeting Settings
Use additional settings with SurveyMonkey Audience to improve your targeting and get better responses.