SurveyMonkey’s LaunchPad Solutions offer pre-built survey frameworks designed with expert methodologies to help you gather the market research insights you need.
Our suite of solutions includes Feature Prioritization, Price Optimization, Product and Creative Development Solutions, and Idea Screening. Check out the table below to see how each solution works and is best for your market research needs.
| Solution | Overview |
| Feature Prioritization | Use Feature Prioritization to help understand what items or features matter most to potential customers. |
| Price Optimization | Use Price Optimization to help determine the right pricing strategy for your product or service by measuring how much your target market is willing to pay. |
| Product and Creative Development Solutions | Use the Product and Creative Development Solutions to test how your concept is received by customers before it goes to market. It uses the monadic methodology. Our different Product and Creative Development Solutions include: Product Concept Testing Package Testing Logo Testing Ad Testing (Image) Ad Testing (Video) Name Testing Message Testing |
| Idea Screening | Similar to our Product and Creative Development Solutions, use Idea Screening to test how your proposed ideas are received by customers before it goes to market. This solution uses the sequential monadic methodology. |
There are 2 ways to collect responses in LaunchPad:
Are you curious to know if one of these solutions could work for your data insights and analysis?
Select a sample study below to help you determine the right Solution for your needs:
| Solution | Sample Study Title |
| Feature Prioritization | Ice Cream Flavor |
| Price Optimization | Ice Cream Pricing |
| Idea Screening | Ice Cream Idea Screening |
| Product Concept Testing | Ice Cream Product Concept Testing |
| Package Testing | Ice Cream Package Testing |
| Logo Testing | Ice Cream Logo Testing |
| Ad Testing (Image) | Ice Cream Ad Testing (Image) |
| Ad Testing (Video) | Ice Cream Ad Testing (Video) |
| Name Testing | Ice Cream Name Test |
| Message Testing | Ice Cream Message Testing |