Idea Screening lets you quickly test and rank early stage product, marketing, or brand creative ideas so you know which are best to invest in.
Let’s say you're a marketer and you need to present new ad ideas to your team. However, you want to narrow those ideas down from 10 to 3, and your meeting is in 2 hours. With Idea Screening, you can quickly upload your ad ideas, choose your target audience, and get results in a presentation-ready report before your meeting.
With Idea Screening, respondents give feedback on your text, image, or video idea, also called stimuli. You can add 2 to 20 text, image, or video stimuli, and each respondent will see up to 5 stimuli.
Measure your idea through attributes like first reaction and purchase intent. Attributes are pre-written, industry standard questions created specifically for idea screening and concept testing. The 5-point Likert scale question, "How likely are you to purchase this product?" and the open-ended question, "What do you like most about this product?" are examples. You can create your own custom attributes and add questions before or after your respondent sees your stimuli.
Adding an image or video with a text description gives your survey takers the most information about your product, service, or messaging.
To add your stimulus content:
SurveyMonkey Audience panelists have been sorted based on hundreds of targeting options so you can target your respondents based on country, demographics, employment status, hobbies, religion, and more.
To choose your target audience:
To set up your survey:
To preview your survey:
To pay for your Idea Screening:
Idea Screening provides you with instant insights and automated analysis capabilities. Scorecards show statistical significance and compile results in a single visual. AI-powered insights surface which ideas scored best, or worst with different groups of respondents. Also, presentation-ready PowerPoint exports make sharing your findings easy.
You can view a comparison of your survey results or browse through individual responses.
Filtering allows you to show responses that match your filter criteria and hide the rest. Recommended filters through AI-powered Insights focus on segments of your data where we think you'll find interesting information. You can only apply 1 filter at a time.
You can export raw data in Excel or SPSS to analyze offline, or use presentation-ready, customizable PowerPoint exports to share with your stakeholders.
To export your data: