Using SurveyMonkey for Market Research

Learn the tips and tricks to conducting market research surveys with SurveyMonkey Audience so you can get the answers you need. Whether you want to keep existing customers or gain new business, you’ll need the right data to back you up.

These resources will help you make sure your market research survey is on the right track.

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Get started using SurveyMonkey Audience to do market research.

There are a few requirements to follow when you send your survey through our Audience panel. You can also use a few tips to make your survey more engaging and increase your response rate.

  • Audience requirements
  • Best practices for survey design
  • How long will it take to get my results?

You don't always have to start your survey from scratch. SurveyMonkey offers several purpose-built market research solutions to help you get the insights you need in less time. Each solution includes unique analysis features to help you get the most out of your survey data.

When you're done designing your survey, you can start collecting responses. SurveyMonkey Audience offers comprehensive targeting options to make sure you can reach your ideal audience. Our panels are representative of a diverse online population that voluntarily joined a program to take surveys.

The project cost depends on factors like who you want to survey to and how many responses you need. Use our quote calculator to estimate how much your final project will cost.

  • Estimating qualification rate / incidence rate
  • Setting up a Target Audience collector
  • Need more advanced targeting?

Dive into your results to understand how your target audience feels. There are a few steps you should take when analyzing your survey results.

  • Clean your data
  • Filtering and comparing data