Product and Creative Development solutions are the process of evaluating a concept, like a product or an ad campaign, and how it’s received by consumers before it goes to market.
Using our LaunchPad Solutions, you can customize a solution using our built-in expert methodology, launch to a target audience from our global panels, and receive presentation-ready reports.
There are multiple solution types available, depending on the kind of stimuli you want feedback on:
| Solution Type | Stimuli Format |
| Product Concept Testing | PNG, JPG, or GIF |
| Packaging Testing | PNG, JPG, or GIF |
| Ad Testing (Image) | PNG, JPG, or GIF |
| Ad Testing (Video) | Vimeo or YouTube video link |
| Message Testing | Text, up to 4000 characters |
| Name Testing | Text, up to 250 characters |
| Logo Design Testing | PNG, JPG, or GIF |
A stimulus is an image, video, or message concept shown to someone in a survey. The stimulus format you can upload depends on the type of solution you choose. You can add up to 10 stimuli to a test.
After uploading your stimuli, you can use the textbox to add a Nickname. Nicknames won't be visible to your respondents, but they can help keep you organized later in your analysis—especially if you're testing multiple stimuli that look similar.
Depending on what type of test you choose, there are different ways to customize your survey.
Customization options include:
Once your project is set up, you can use preview mode to make sure it looks good. Toggle between Desktop, Tablet, and Mobile views to see how your survey looks on various devices.
When you’re ready to send your survey, select the Collect icon from the left-side menu.
There are two ways to collect responses:
You can create multiple collectors for your study.
Create a Web link you can send however you want. To share a survey link:
SurveyMonkey Audience panelists have been sorted based on hundreds of targeting options, so you can target your respondents based on country, demographics, employment status, hobbies, religion, and more.
To choose your target audience:
To checkout and pay for your study:
Once you complete your payment, go to the Overview section of your survey to see an overview of your concept test's details, the estimated delivery date of your results, and the current status of your entire project.
Once your survey responses are complete, you can view insights and responses in the Analyze section of your survey.
The Analyze section has five tabs:
If you include benchmarks in your project, you can compare your results to other brands in the industries you select. Access your benchmarks in the Benchmarks section of the left sidebar.
On any page, select the Filters button above the chart to filter your data. Any filters you apply to one chart also apply to others. For example, if you add a Web link collector filter to your Counts analysis, we also apply it to your Empirical Bayes analysis.
Key driver analysis (KDA), also known as relative importance analysis, lets you compare the importance of factors like price, reliability, or status. This helps drive customer satisfaction, customer loyalty, or Net Promoter Score (NPS). Whether these scores are high or low, knowing these factors can be essential to your business.
To export your data: