If you don’t have your own list of survey-takers to get the feedback you need, you can buy responses through SurveyMonkey Audience using the Target Audience collector.

1. Create your survey following our design guidelines

2. Choose your audience and buy responses

3. Watch the responses roll in and analyze your results

You can buy responses in countries where we offer SurveyMonkey, however accounts in certain billing countries can't buy SurveyMonkey Audience due to technical limitations.

If you have data stored in our European Data Center, SurveyMonkey Audience isn't available. You can see if this applies to you by checking your Account Details.

SurveyMonkey Audience orders are one-time purchases and aren't included in the cost of your plan subscription.

If you have the free (Basic) plan and buy responses using SurveyMonkey Audience, you get access to premium features from our paid plans. These premium features are only available on surveys you launch with Audience–if you want to use the features on additional surveys, you’ll need to upgrade your plan. When you are on a paid plan, you will have access to the paid features of that plan.

Our panels are representative of a diverse online population that voluntarily joined a program to take surveys.

When you choose the United States as your country, you're buying responses from our Contribute or Rewards panel. When you choose a country other than the United States, you're buying responses from our global panel.

  • Contribute and Rewards Panels
  • Global Panel

Create your survey in SurveyMonkey and follow our SurveyMonkey Audience design guidelines to make sure your order’s a success.

Your survey results automatically include each survey-taker's age-range, gender, and type of device used to take the survey. Plus, if you purchased Contribute or Rewards responses, we also include each survey-taker's annual household income and region.

If you want additional demographic info, include questions in your survey to gather this info. You can add pre-written questions from the Demographics category in our Question Bank.

Editing the survey design after you buy responses can cause confuse survey-takers, create issues in your survey results, and may cause your order to pause. When a live survey is edited, people taking the survey looped back to the start of the survey, and their results may not match the results of your original survey.

Your survey should be in English if you're buying responses from our Contribute and Rewards panel.

If you're buying a global panel, your survey should be in a supported language for the country you're targeting. For example, if you're targeting an audience in Belgium, your survey needs to be in Dutch or French. Here are some tips for creating multilingual surveys.

If you're part of an Enterprise team, you may use Budgets to manage Audience Credits.

To buy responses:

  1. After you create your survey, go to the Collect Responses section of your survey.
  2. Choose Buy Responses.
  3. Select your target audience by choosing Country, Gender, Age, and Income.
  4. Click More Targeting Options to browse and choose from hundreds of other targeting options.
  5. Choose How many complete responses do you need.
  6. In the Optional settings section, toggle on any options you’d like to use with your study. These settings can improve your targeting and streamline your audience for better results. Learn more
    You can use any of the following options:
  7. Review Your Estimate. If there aren’t enough panelists for your order, try reducing the number of responses you need or broadening your targeting options.
  8. Click Proceed to Checkout. You can pay with a credit or debit card, or Audience Credits.

Once you complete your payment, we email a standard survey invitation to a random group of survey-takers who match your targeting options. It's not possible to customize the invitation email and you can't edit your order or change your targeting options after purchase.

To target different demographics or get additional responses, you can create multiple Target Audience collectors. Also, you can send your survey to your own list of survey-takers using other collector types, like a Web Link or Email Invitation.

If you're buying from our Contribute or Rewards panel, we don’t send your survey to the same people within any 100-day period. But if you're buying from our global panel, it's possible some of the same panelists will be asked to take the survey again.

SurveyMonkey can prevent previous panelists from taking your survey more than once in a 100-day period. The way we do this depends on the location you buy responses from.

  • If you're buying responses from the United States (USA), create a new Target Audience collector for the same survey. We automatically prevent previous panelists from taking this survey again in a 100-day period. If you send a copy of your survey or a different survey, you won’t see the exclusions applied.
  • If you're buying responses from a country outside of the USA, contact us to apply survey exclusions on your behalf. Please provide the following information:
    • Title of the survey you need to send
    • Targeting criteria for the new survey
    • Title of the surveys you sent before - we’ll prevent panelists who took this survey from taking your new survey.

The total cost of your order is broken down in Your Estimate on the right side of your Target Audience collector. Your Estimate includes the number of complete responses you need multiplied by the price per response.

Price per response depends on:

  • Survey length—longer surveys cost more per response since the number of questions directly correlates to length of time it takes to complete a survey and how many people complete it.
  • Targeting options—cost for each option may increase based on how common the criteria is among our panelists.
  • Custom Balancing
  • Qualification rate

Any applicable taxes will be added on the checkout page.

Get a Quote View all our targeting options and get an estimated quote for buying responses on the Audience preview page.

After you purchase is completed, you can monitor the status of your order, see how many responses you have, and view your estimated completion date in the Target Audience Collector in the Collect Responses section of your survey.

To view your responses, go to the Analyze Results section of your survey. There are lots of ways to analyze your data:

  • Filtering by Demographic or Collector
  • Response Status
  • Paused Orders
  • Response Quality