Advanced Branching lets you customize the behavior of your survey based on multiple conditions.
For example, you can disqualify respondents who answer a series of questions in a certain way, so you can screen out respondents that aren't relevant to your survey's goals. Or, you can show or hide a page in your survey based on the respondent's email address.
Before adding Advanced Branching to your survey, it's helpful to understand what data you can base conditions on, and what collector types you'll need to use in order for everything to work smoothly.
|Questions||Any question type except Text, Image, Click Map, Text A/B Test, Question A/B test, and Image A/B Test. For questions with multiple rows, you can specify the row you want to base your condition on.||All collector types|
|Contact Data||The custom data about your respondents that's stored in Contacts. For example: Email, First Name, Last Name, Custom 1, etc.||Email Invitation|
|Custom Variables||The values of the custom variables in the survey URL.||Web Link|
To add Advanced Branching to your survey:
Creating rules is as easy as creating logical sentences based on questions in your survey, or information about your respondent. Every rule is made up of two parts: a condition and an action.
You can build rules based on the following subjects. Keep in mind that some subjects will only work when you use a certain collector type to send your survey.
To view or edit an existing rule:
You can't copy or move rules to another page in the survey.
The best way to test Advanced Branching depends on the subjects you based your rules on.
At this time there's no way to reference advanced branching rules alongside your survey as you test it.
Your results in the Analyze Results section will look the same as any normal survey. If a respondent was skipped past a question or page due to a branching action, or if a question was hidden from a respondent, the questions they didn't see are marked as skipped in the Analyze Results section.
There's no way to view or export the logic path that a particular respondent took through your survey.