Custom Data lets you store extra info in Contacts about the people you invite to take your survey. When someone takes your survey via an Email Invitation or Text Message, the contact's custom data is shown along with their responses to help you analyze your results. You can also use custom data to personalize your Email Invitation messages—a proven way to get better response rates.
Custom data lets you store first name, last name, and six custom fields in Contacts. Since custom data isn't specific to one survey or collector, we don't recommend regularly updating custom data for specific surveys or collectors.
To view your contact's custom data:
Custom data fields are labeled by default as Custom 1, Custom 2, etc. Click Settings to edit these labels.
You can add an individual or multiple contacts directly to Contacts. Or, add contacts directly to an Email Invitation or Text Message collector, and they’ll be automatically added to Contacts.
To add or edit custom data for a single existing contact, click the contact's email address in Contacts and Edit Contact.
To update multiple contacts at a time:
To personalize your email invitation messages, you can Insert Custom Data tags in any message format. These tags are placeholders that are automatically replaced with your contact’s custom data when your message is sent.
To add custom data to your message:
If you want to personalize your subject line, type or copy and paste a custom data tag from the list below. Just make sure you don't edit these tags, including the brackets.
If a contact doesn’t have custom data, they’ll see a blank space in their message where that tag was.
When you view Individual Responses or Responses Data exports, you can see the following custom data:
You can apply analyze rules to filter survey data based on custom data to help you better understand why people answered the way they did.
If you don't see custom data in your results, it's likely because: