SurveyMonkey Audience Global Panel

ARE YOU BUYING A GLOBAL PANEL? When you buy responses, you'll have two options for respondent location. If you're choosing United States, you'll want to head on over to Buying Responses with SurveyMonkey Audience. If you're choosing Global, then this is the article for you!

SurveyMonkey Audience allows you to buy survey responses for any survey you create on SurveyMonkey. You can target respondents based on specific attributes, like gender, age, income, employment status, and more to get answers from the people around the world.

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Eligibility & Getting Started

SurveyMonkey Audience is available in all countries, except Brazil. The ability to purchase a Global panel is only available if you’re located in Australia, Canada, Ireland, New Zealand, the United Kingdom, or the United States.

There are three main steps to launching your own SurveyMonkey Audience project:

  1. Design your survey in SurveyMonkey, ensuring it meets the design guidelines.
  2. Buy responses by creating a survey collector and choosing your targeting criteria.
  3. Monitor your project and analyze the results.

This article should contain all the info you'll need to complete those steps. Use the table of contents at the top of the page to jump to a particular section of the article.


Our Global Panel

We work with trusted partners to provide access to panelists from around the world. These partners allow our customers to reach, survey, and receive feedback from a global audience. You can target respondents based on specific attributes, like gender, age, income, employment status, and more to get answers from the people around the world.

The respondents who take the surveys are sourced from around the world and have indicated they wish to take surveys and participate in our partner's programs. These respondents are vetted by our partner's programs to ensure respondent quality and activity reaches a satisfactory level. If these respondents drop below this level, they can be removed from the program. These checks ensure that only quality respondents are taking surveys.

Countries Available to Survey

At this time, you can target respondents from the following countries through our partners:

  • Algeria
  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Bulgaria
  • Canada
  • Chile
  • China
  • Colombia
  • Costa Rica
  • Croatia
  • Czech Republic
  • Denmark
  • Ecuador
  • Egypt
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Guatemala
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Italy
  • Japan
  • Kazakhstan
  • Latvia
  • Lithuania
  • Malaysia
  • Mexico
  • Morocco
  • Netherlands
  • New Zealand
  • Nigeria
  • Norway
  • Pakistan
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Romania
  • Russia
  • Serbia
  • Singapore
  • Slovakia
  • Slovenia
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • Ukraine
  • United Kingdom
  • United States
  • Uruguay
  • Venezuela


Plan Requirements

You can buy responses on any plan type. Audience responses are an additional fee—they are not included in your plan subscription.

If you're buying Audience responses, we recommend annual plans since these plans offer our most popular paid features you'll likely need to design your survey, and you can collect, view, and export all the responses you purchase through Audience.

If you have a free plan, you can buy up to 100 Audience responses since you can only view 100 responses per survey on the free plan. To buy more than 100 responses, you need to upgrade to a paid plan. You also can't export your results with a free plan.

If you have a monthly plan, you may be charged for billable responses in addition to your SurveyMonkey Audience responses, if you collect over 1,000 responses in a monthly billing cycle.


Designing Your Survey

Creating Your Survey

Before you can buy survey responses, you'll need to create your survey in a SurveyMonkey account. Please review SurveyMonkey Audience Design Guidelines, which includes design requirements and best practices, to ensure a successful launch.

Demographic Information

We'll include the age, gender, and type of device used to take the survey for each respondent in your survey results. If you need other demographic info about the respondents, be sure to ask these questions in your survey. You can add pre-written survey questions to your survey from the Demographics category using our Question Bank.

Editing a Live Survey

You can edit your survey after you purchase your responses, but editing options are limited when a survey has already collected responses. Editing your survey design after you launch your project can cause issues for respondents and your results. Respondents that take your survey after you make changes will see the updated version of the survey, which may not align well with the results original version.

Survey Language

Since you'll be surveying respondents from around the world, your survey needs to be in one of the supported languages for the country you're targeting. For example, if you're targeting respondents from France, you must ensure that your survey has been translated into French. If you're targeting Belgium, your survey needs to be translated into Dutch or French. We don't offer translation services at this time, but we do have some tips for multilingual surveys.

Supported Languages per Country

Here's a list of countries you can purchase responses from, the primary language your survey needs to be translated into, and additional supported languages for the country.

CountryPrimary Language for SurveysOther Supported Languages
AlgeriaFrenchArabic, English
Costa RicaSpanish 
Czech RepublicCzech 
New ZealandEnglish 
Puerto RicoSpanish 
South AfricaEnglish 
South KoreaKorean 
SwitzerlandGermanItalian, French
United KingdomEnglish 
United StatesEnglish 


Buying Global Responses

To buy responses for a survey in your account:

  1. Go to the Collect Responses section of the survey you're buying responses for.
  2. Create a new collector and choose Buy Responses.
  3. Under Location, click Purchase Global Respondents. You'll be taken to our partner to choose the country, number of responses you need, and your other targeting options. (If you want to purchases responses from the United States, head on over to Buying Responses with SurveyMonkey Audience for instructions.)
  4. On the right side of the page, review the Feasibility & Pricing as you make your selections.
  5. Click Order Summary when you're ready to review your order and pay.
  6. You can pay using a credit or debit card or with Audience Credits. Then, confirm your order. Once you complete your payment, you won't be able to edit your order or change your targeting criteria.
  7. After you complete your purchase, monitor the status of your project back in the Collect Responses section of the survey.

Please note all purchases are final—global responses are purchased through a third-party panel, therefore we're unable to provide refunds for these projects.

TIP! We'll include the age, gender, and type of device used to take the survey for each respondent in your survey results. If you need other demographic info about the respondents, be sure to ask these questions in your survey!


Paused Projects

If respondents are having issues with your survey or your targeting criteria is too specific, we may pause your project. For example, complicated Matrix questions, long or unclear introductions and consent statements can cause respondents to abandon a survey. Respondents may also abandon your survey if they feel it isn't relevant to them, so it's important you're targeting the right people.

If your project is paused, an Audience specialist will email the primary account holder with survey recommendations and give you an opportunity to make any necessary changes so you can improve the quality of your data.

Unfortunately, we can't reactivate a project if it pauses a second time. This is to ensure that you're receiving quality data and that our survey respondents continue to receive surveys that are relevant to them.


Your Survey Results

As your results come in, you can view them in real time in the Analyze Results section of your survey. There are lots of ways to analyze your data:

We automatically provide some demographic information (age, gender, and the type of device used to take the survey) as additional questions at the end of your survey results so you can filter and compare by this info. You can also view a particular respondent's demographic info at the end of their response in the Individual Responses tab.

When you buy responses, you have two options for respondent location: United States and Global. If you're choosing Global, then this is the article for you!

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