If you don’t have your own list of survey-takers to get the feedback you need, you can buy responses through SurveyMonkey Audience using the Target Audience collector.
1. Create your survey following our design guidelines
2. Choose your audience and buy responses
3. Watch the responses roll in and analyze your results
You can buy responses in countries where we offer SurveyMonkey, however accounts in certain billing countries can't buy SurveyMonkey Audience due to technical limitations.
If you have data stored in our European Data Center, SurveyMonkey Audience isn't available. You can see if this applies to you by checking your Account Details.
SurveyMonkey Audience orders are one-time purchases that you can make regardless of plan type. These orders aren't included in the cost of your plan subscription, and you don't need to upgrade your plan to use them.
If you have the free (Basic) plan and buy responses using SurveyMonkey Audience, you get access to premium features from our paid plans. These premium features are only available on surveys you launch with Audience–if you want to use the features on additional surveys, you’ll need to upgrade your plan. When you are on a paid plan, you will have access to the paid features of that plan.
Our panels are representative of a diverse online population that voluntarily joined a program to take surveys.
When you choose the United States as your country, you're buying responses from our Contribute or Rewards panel. When you choose a country other than the United States, you're buying responses from our global panel.
Create your survey in SurveyMonkey and follow our SurveyMonkey Audience design guidelines to make sure your order’s a success.
Your survey results automatically include each survey-taker's age-range, gender, and type of device used to take the survey. Plus, if you purchased Contribute or Rewards responses, we also include each survey-taker's annual household income and region.
If you want additional demographic info, include questions in your survey to gather this info. You can add pre-written questions from the Demographics category in our Question Bank.
Editing the survey design after you buy responses can cause confuse survey-takers, create issues in your survey results, and may cause your order to pause. When a live survey is edited, people taking the survey looped back to the start of the survey, and their results may not match the results of your original survey.
Your survey should be in English if you're buying responses from our Contribute and Rewards panel.
If you're buying a global panel, your survey should be in a supported language for the country you're targeting. For example, if you're targeting an audience in Belgium, your survey needs to be in Dutch or French. Here are some tips for creating multilingual surveys.
If you're part of an Enterprise team, you may use Budgets to manage Audience Credits.
To buy responses:
Once you complete your payment, we email a standard survey invitation to a random group of survey-takers who match your targeting options. It's not possible to customize the invitation email and you can't edit your order or change your targeting options after purchase.
To target different demographics or get additional responses, you can create multiple Target Audience collectors. Also, you can send your survey to your own list of survey-takers using other collector types, like a Web Link or Email Invitation.
Exclude any panelists who have taken surveys you've launched in the past 100 days on our Contribute and Rewards panel. Simply create a new Target Audience collector for the same survey to apply the exclusions.
To prevent previous respondents from taking your current survey, toggle on the Exclusions option and select the surveys that you need excluded on the Audience calculator page. Learn more.
The total cost of your order is broken down in Your Estimate on the right side of your Target Audience collector. Your Estimate includes the number of complete responses you need multiplied by the price per response.
Price per response depends on:
Any applicable taxes will be added on the checkout page.
Get a Quote View all our targeting options and get an estimated quote for buying responses on the Audience preview page.
After you purchase is completed, you can monitor the status of your order, see how many responses you have, and view your estimated completion date in the Target Audience Collector in the Collect Responses section of your survey.
To view your responses, go to the Analyze Results section of your survey. There are lots of ways to analyze your data: