Buying Responses with SurveyMonkey Audience

How It Works

If you don’t have your own list of survey-takers to get the feedback you need, you can buy responses through SurveyMonkey Audience using the Target Audience collector.

2 Create your survey following our design guidelines

2 Choose your audience and buy responses

2 Watch the responses roll in and analyze your results

Plan Requirements

You can buy responses in countries where we offer SurveyMonkey, however accounts in certain billing countries can't buy SurveyMonkey Audience due to technical limitations.

If you have data stored in our European Data Center, SurveyMonkey Audience isn't available. You can see if this applies to you by checking your Account Details.

SurveyMonkey Audience orders are one-time purchases and aren't included in the cost of your plan subscription.

If you have the free (Basic) plan and buy responses using SurveyMonkey Audience, you get access to premium features from our paid plans. These premium features are only available on surveys you launch with Audience–if you want to use the features on additional surveys, you’ll need to upgrade your plan.

Who's Taking Your Survey

Our panels are representative of a diverse online population that voluntarily joined a program to take surveys.

When you choose the United States as your country, you're buying responses from our Contribute or Rewards panel. When you choose a country other than the United States, you're buying responses from our global panel.

Designing Your Survey

Create your survey in SurveyMonkey and follow our SurveyMonkey Audience design guidelines to make sure your order’s a success.

Demographic Information

Your survey results automatically include each survey-taker's age-range, gender, and type of device used to take the survey. Plus, if you purchased Contribute or Rewards responses, we also include each survey-taker's annual household income and region.

If you want additional demographic info, include questions in your survey to gather this info. You can add pre-written questions from the Demographics category in our Question Bank.

Editing a Live Survey

Editing the survey design after you buy responses can cause confuse survey-takers, create issues in your survey results, and may cause your order to pause. When a live survey is edited, people taking the survey looped back to the start of the survey, and their results may not match the results of your original survey.

Survey Language

Your survey should be in English if you're buying responses from our Contribute and Rewards panel.

If you're buying a global panel, your survey should be in a supported language for the country you're targeting. For example, if you're targeting an audience in Belgium, your survey needs to be in Dutch or French. SurveyMonkey doesn't offer translation services, but we do have some tips for creating multilingual surveys.

Buying Responses

How to Buy Responses

To buy responses:

1. After you create your survey, go to the Collect Responses section of your survey.
2. Choose Buy Responses.
3. Select your target audience by choosing Country, Gender, Age, and Income.
4. Click More Targeting Options to browse and choose from hundreds of other targeting options.
5. Choose How many complete responses do you need.
6. Optional: Do you want to add your own screening questions to your survey?
   • If yes, click on Qualification Rate (% of respondents) and estimate the percentage of people you expect to qualify for your survey based on your screening questions.
7. Review Your Estimate. If there aren’t enough panelists for your order, try reducing the number of responses you need or broadening your targeting options.
8. Click Proceed to Checkout. You can pay with a credit or debit card, or Audience Credits.

Once you complete your payment, we email a standard survey invitation to a random group of survey-takers who match your targeting options. It's not possible to customize the invitation email and you can't edit your order or change your targeting options after purchase.

Getting More Responses

To target different demographics or get additional responses, you can create multiple Target Audience collectors. Also, you can send your survey to your own list of survey-takers using other collector types, like a Web Link or Email Invitation.

If you're buying from our Contribute or Rewards panel, we don’t send your survey to the same people within any 100-day period. But if you're buying from our global panel, it's possible some of the same panelists will be asked to take the survey again.

Pricing

The total cost of your order is broken down in Your Estimate on the right side of your Target Audience collector. Your Estimate includes the number of complete responses you need multiplied by the price per response.

Price per response depends on:

• Survey length—longer surveys cost more per response since the number of questions directly correlates to length of time it takes to complete a survey and how many people complete it.
• Targeting options—cost for each option may increase based on how common the criteria is among our panelists.
• Custom Balancing
• Qualification rate

Any applicable taxes will be added on the checkout page.

Your Survey Results

After you purchase is completed, you can monitor the status of your order, see how many responses you have, and view your estimated completion date in the Target Audience Collector in the Collect Responses section of your survey.

To view your responses, go to the Analyze Results section of your survey. There are lots of ways to analyze your data:

• View your survey responses
• Create rules to break down your results
• View and categorize open-ended responses
• Download or share your results