Idea Screening lets you quickly test and rank early-stage product, marketing, or brand creative ideas so you know which are best to invest in.
For example, let’s say you're a marketer and you need to present new ad ideas to your team. However, you want to narrow those ideas down from 10 to 3, and your meeting is in 2 hours. With Idea Screening, you can quickly upload your ad ideas, choose your target audience, and get results in a presentation-ready report before your meeting.
With Idea Screening, respondents give feedback on your text, image, or video idea, which we call stimuli. You can add 2 to 30 text, image, or video stimuli, and each respondent sees up to 5 stimuli.
Measure your idea through attributes, like first reaction and purchase intent. We offer pre-written, industry-standard questions created specifically for idea screening and concept testing. The 5-point Likert scale question, "How likely are you to purchase this product?" and the open-ended question, "What do you like most about this product?" are examples of pre-written attributes.
However, you can create your own custom attributes and add questions before or after your respondent sees your stimuli.
Visit LaunchPad Solutions to create your Idea Screening study. Once created, your study is available from the My Surveys page in your account.
Adding an image or video with a text description gives your respondents the most information about your product, service, or messaging.
To set up your study:
You can customize your survey:
Once your project is set up, select Preview survey from the top right corner to test your survey in a new window and see what it looks like to respondents. By default, the preview shows you a subset of stimuli that respondents see.
Toggle between Desktop, Tablet, and Mobile views to see how your survey looks on various devices.
Once your survey looks good to you, select Next: Collect responses.
When you’re ready to send your survey, select the Collect icon from the left-side menu.
There are two ways to collect responses:
You can create multiple collectors for your study.
Create a web link that you can send however you want. To share a survey link:
SurveyMonkey Audience panelists are sorted based on hundreds of targeting options, so you can target your respondents based on country, demographics, employment status, hobbies, religion, and more.
To choose your target audience:
To checkout and pay for your study:
Select the chart icon on the left side of the screen to start analyzing your results. In the Analyze section, there are Overview, Comparison, Individual Responses, and Survey Results.
You can also get presentation-ready PowerPoint exports that make sharing your findings easy.
You can view a comparison of your survey results or browse through individual responses.
Filtering allows you to show responses that match your filter criteria and hide the rest. Recommended filters through AI-powered Insights focus on segments of your data to find interesting information.
To create your own filters:
You can export raw data in Excel or SPSS to analyze offline, or use presentation-ready, customizable PowerPoint exports to share with your stakeholders.
To export your data: