The Net Promoter® Score (NPS) can be used as a KPI to measure brand engagement and loyalty among your website visitors. In this article, you will learn how to easily show the NPS question to your visitors once, periodically or continuously. Learn more about NPS
To successfully measure NPS, determine how, when, and where you wan to use your NPS question. Consider the following questions before setting up the survey:
Web campaigns allow you to display surveys on your website. You can target specific users or show your survey at specific times using web campaigns. For example, you can target:
You can also select from multiple campaign types when creating your survey, depending on when you’re showing the survey. For example, a full survey works best as an exit survey, and a slide-out survey is best if you’re targeting users on the page.
When creating your survey, you can use the built-in NPS question and add an open text field, if desired. Learn more about web campaigns.
In-page widgets allow you to embed a survey directly into your webpage. You can use the built-in NPS question, then add an open text field, if desired.
After creating your in-page widget, you can add it to any webpage using the HTML we create. Learn more about in-page widgets.
If you use our built-in NPS component, we’ll calculate and display results in your feedback dashboard. You can filter and export your results from this page.
For more comprehensive analysis, go to Insights to create and view a workspace. You can analyze data in Workspaces using multiple visualizations and filters. Additionally, you can compare multiple surveys and forms in a single workspace.