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Accessibility When Using SurveyMonkey

SurveyMonkey encourages web accessibility and provides tools to help you create more accessible  surveys. This article offers tips for creating surveys with Section 508 and Web Content Accessibility Guidelines 2 (WCAG2) in mind. 

To start off, get to know some common accessibility terms, and learn how you can create accessible surveys or use assistive technology to navigate SurveyMonkey surveys.

Here are common accessibility terms, their acronym, and description:

Term and AcronymDescription
508 ComplianceSection 508 is a United States (US) federal law addressing accessibility of digital technology developed, bought, maintained, or used by federal agencies.
Web Content Accessibility
Guidelines 2
(WCAG2)
WCAG2 is a set of internationally used guidelines for making digital content more accessible to people with disabilities.

The guidelines help you evaluate the accessibility of your survey or form based on 4 accessibility principles:
  • Is my survey Perceivable? Is info easy to see or hear, or access via other human senses?
  • Is my survey Operable? Ensure it’s clear to navigate and interact with, since anyone should be able to move around the survey, even if they cannot use a mouse and instead use their voice or a keyboard.
  • Is my survey Understandable? Make sure survey content and structure isn't confusing, it's easy to read.
  • Is my survey Robust? Will screen helper technology, like software that reads the screen out loud or magnification tools to zoom in on text, work with your survey.
Voluntary Product 
Accessibility Template
(VPAT)
This is a template companies use to log how their product supports accessibility standards.
A completed VPAT is called an Accessibility Conformance Report (ACR).
  • The Scope: The product and features evaluated.
  • The Test: How the product was evaluated against accessibility criteria.
  • The Results: Which criteria the product supports, partially supports, or does not support, with explanations.
Customers can use a completed VPAT to learn how a product supports accessibility when evaluating software.
Accessibility Conformance Report
(ACR)
The ACR describes how the assessed survey-taking experience supports the accessibility criteria listed in the report. 

Download SurveyMonkey's
Accessibility Conformance Report - VPAT v2.5 - WCAG 2.2 Level AA (updated September 2026) »
Assistive Technology
(AT)
Any software, hardware, or tool that helps a person with a disability use a computer or complete a task.

Some include:
  • Screen readers which reads the text on a screen out loud for users who are blind or have low vision.
  • Screen magnifiers zoom in on parts of a screen to make text and images much bigger for users with low vision.
Americans with Disabilities Act
(ADA)
The ADA is another US civil rights law addressing accessibility. SurveyMonkey isn’t evaluated on our ADA accessibility.

You can use  SurveyMonkey’s features and the checklist below to help create more accessible surveys with Section 508 and WCAG2 standards in mind. Accessibility also depends on your survey content, questions, and settings. 

An accessible survey:

  • Is designed so that people with varying hearing, movement, sight, and cognitive abilities can complete it.

  • Enables respondents using screen magnifiers to successfully complete the survey.

  • Has the text elements to enable a survey taker to successfully navigate and complete a survey using a screen reader—assistive software that converts on-screen text into audio using a text-to-speech (TTS) system.

  • Can be completed using voice recognition software.

  • Doesn't require a mouse or keyboard to complete.

Accessible themes are designed with color contrast and brightness in mind to help more people use your survey, including people with colorblindness.

Our default survey theme, Catalyst, along with Heritage or Arctic themes, support accessible survey design. Avoid adjusting the colors or style settings of the theme without checking the effect on color contrast.

Accessibility icon

To keep surveys accessible, please don’t make changes to accessible themes. 

If you create a custom theme, you can use a tool like the Tanaguru contrast finder to check whether the color combinations meet  WCAG 2.2 Level AA standards for contrast ratios.

To help make your survey more accessible, make sure you:

✅ Use an accessible theme, displayed with an accessibility icon.

✅ Choose question types and settings with accessibility in mind.

✅ Images and videos need alternative text (alt text). Images can't be seen or read by all, so add a short description of the image to be stored in the code for assistive technology's use
Our various features all let you add alt text:

Videos in your survey should include closed captions, text displayed on a video showing what people say and describe sounds,like [music playing] or [door slams]) for people who are deaf or hard of hearing.

  • ❌ Don't include images that blink or flash. If using animated content in your survey, check that it meets the time refresh requirements.

✅ Clearly identify required questions in text.
By default, requiring a question adds an asterisk next to the question. Keep the asterisk, but don’t rely on it alone to explain which questions are required.  You can also use a survey introduction to let respondents know that the question is required.

✅ Set your Star rating question icons to black, and check how they appear to respondents.

✅ Write clear error messages for respondents who enter an invalid response to a question with answer validation applied or skip a required question.
This way, an error message appears  to guide them. Customize the error text so that people know specifically how to answer the question, so they can move forward in the survey.

✅ Place text fields close to row labels on Multiple Textboxes or Matrix/Rating Scale questions, adjust the question layout to keep the Labels and Text fields close together.
When a row label is positioned far away from the text field, it may cause issues for screen magnifiers. 

✅ Use Page titles for Heading 2 (H2). If you want to use an H2 in your heading rank, turn on page titles. See below for details on Headings.

✅ Use the Email Invitation or Web Link to send your survey. 

❌ Other ways of sending your survey may not be accessible. Check accessibility before using another method.

❌ Don’t set your Survey Format to the One Question at a Time or Conversation survey format, as these aren’t accessible.

❌ Don't edit default Navigation buttons without checking how the new labels work with a screen reader.
By default, navigation buttons are labeled Previous, Next, and Done, which work well with screen readers.

❌ Don't password protect your survey.
The page to enter a password isn't accessible.

  • JAWS
  • NVDA
  • VoiceOver
  • TalkBack

Screen reader experiences can vary by question type and survey settings - see exceptions listed in the accessible surveys checklist.
For the best survey taking experience, we recommend using the most updated version of one of our supported browsers.

The table describes what each heading level represents in a SurveyMonkey survey. Some headings may not work as expected with a screen reader. Please check your preferred screen reader's manual to learn how to navigate surveys.

Heading LevelDescription
Heading 1Survey title
Heading 2Page title
Heading 3Page description
Heading 4Navigate between error messages and questions in a survey
  • When taking a survey, you can use your screen reader to navigate the list of questions by navigating between elements at heading level 4. Heading structure can vary.
  • If you receive error messages when submitting a page, use your screen reader to navigate heading level 4 to move between questions with error messages. Some error messages may not be announced as expected.

SurveyMonkey surveys don't use heading levels 5 and 6.

SurveyMonkey is dedicated to helping people create surveys that are accessible. If you have feedback on how we can do better, please complete the SurveyMonkey Accessibility Feedback Form.

While we may not be able to respond to your feedback directly, your comments can help us identify areas to improve.