To add an introduction to your survey:
It's a good idea to begin your survey with an introduction. Write an introduction with the assumption that respondents don't know much, if anything, about the topic of your survey.
Use simple, clear language to briefly explain the topic and purpose of the survey. Your introduction only needs to be three or four sentences, or a couple of short paragraphs at most.
Include the following useful information in your introduction:
It's likely that some of your survey questions won't apply to all respondents taking your survey. You can use Skip Logic to guide respondents directly to relevant questions and have them skip over questions that don't apply to them, providing a better surveying experience for respondents and increasing the success of your survey project.
If you're looking to get feedback from your customers, make it clear what you're hoping to do as a result. This lets them know you recognize and appreciate the time they're taking to provide feedback.
We're conducting research on the different question types SurveyMonkey has to offer. We'd love to hear from you about what question types you use the most and what question types you want to see built. This will help us make improvements to the existing tool and prioritize new features. The survey should only take 5 minutes, and your responses are completely anonymous.
You can only take the survey once, but you can edit your responses until the survey is closed on May 28, 2014. Questions marked with an asterisk (*) are required.
If you have any questions about the survey, please email us: firstname.lastname@example.org
We really appreciate your input!
When using SurveyMonkey Audience, if you're targeting respondents who don't exactly fit your targeting needs, you can add a couple sentences to the introduction to encourage respondents to approach your survey as a hypothetical scenario.
For instance, if you can't specifically target soon-to-be brides, you can ask married women to think back to the time when they were planning their wedding.
We're a startup company looking to learn more about how women buy wedding dresses. Reflect back to the time if and when you were looking for a wedding dress, and try to approach this survey through those eyes.