Click Map

Paid feature
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Click Map questions let you get feedback directly on an image. You can add an image to your survey and ask survey takers to click a certain spot on the image. For example, if you upload a picture of your product, you could ask people to click the part of the package that is most appealing to them.

To add a Click Map question to your survey:

  1. Go to the Design Survey section.
  2. From the Builder section, choose Click Map.
  3. Enter the question text.
  4. Click Upload File.
  5. Choose an image from your computer.
  6. Click Save.

To make your Click Map question required, click the Options tab and check the box to Require an answer to this question.

The Click Map question isn't accessible to people using a screen reader to take your survey, so if you make it required some people may not be able to finish your survey.

In the Analyze Results section, you can see where people clicked on your image.

An image of a bag of coffee with clickable highlights on it as it would appear in a click map question

In the Question Summaries tab, we’ll show you the image and points where people clicked. To change the color of the click points, click Customize.

Hover over a point to see the click coordinates and individual respondent ID. To see the corresponding individual response, click a point.

All export types are available for Click Map questions. If you want an export that looks like what you see in the Analyze Results section, choose the PDF or PPT file format.

On XLS and CSV exports, we give you the percent coordinates of each click. These are scaled percentages of the image. For example, (25.00, 75.00) represents a click on 25% of the X axis and 75% of the Y axis of the image.

If you want to share your Click Map results with others, you can share your exports or create a Shared Data page. Learn more about our sharing options: Sharing Survey Results