How to Buy Industry Benchmarks

Before your payment is processed, you can view free benchmarks in your survey results. Then once your payment is processed, your paid benchmarks automatically appear in your results.

You don’t have to use every question in the question set you bought in your survey. However, the more benchmarkable questions you use in a survey, the more comparisons you’ll see in your results. In other words, to view a benchmark for a question, you need to include it in your survey design.

Question sets align with expert templates you can use to easily create a benchmarkable survey. Templates also contain additional questions that you didn't purchase and aren't benchmarkable. You can feel free to add, edit, or delete questions that are in a template, as well as change the look and feel of the survey.

Although some benchmarkable questions can be customized, editing the question type or answer text can cause misinterpretation and prevent you from seeing benchmarks. For best results, we recommend you only customize designated parts.

Your benchmark data is refreshed quarterly (every 3 months) to reflect the latest changes in industry, location, and size comparison groups. You can see the exact time frame a benchmark includes below any benchmark chart in the Analyze Results section of a survey with benchmarks.

You can view benchmarks in any survey where you use a Question Bank question from the question set you purchased. In other words, if you use a benchmarkable question in the survey design, you can see the benchmark in the Analyze Results section of the survey.

Yes, if you're in a team, other people in your team can see benchmarks you purchase if you share a survey with benchmarks.

Also, if you purchase Industry Benchmarks and then join a team, your benchmarks will stay in your account—you'll always have access to your paid benchmarks until your benchmarks subscription expires.