SurveyMonkey Help

Embedding Questions in Email Invitations

You can embed the first question of your survey in your Email Invitation, as long as the first question is a supported question type. When a survey taker chooses an answer option in the email, they're sent to the first page of your survey to continue taking the survey.

TIP! If you don't see the Embed first question toggle when you're composing your message then you're not using a supported question type or your survey doesn't meet the design requirements.

Embed first question toggle is turned on over Body preview message.

To embed a question in an email:

  1. Go to the Design Survey section of your survey.
  2. Add a supported question type to the very beginning of page 1.
  3. Make sure your survey meets the design requirements. Don't enable any option that would disqualify the question or you won't see the option to embed the first question.
  4. Go to the Collect Responses section of your survey.
  5. Create an Email Invitation.
  6. Compose your message and make sure the Embed first question toggle is on.
  7. (Optional) Customize your message.
  8. Click Save.

When a survey taker chooses an answer choice in the email, we send them to the first page of your survey so they can continue answering the rest of your questions. They'll see their response to the first question pre-selected in SurveyMonkey. Survey takers need to click Next on the first page to save their responses and trigger any logic in your survey.

If you're sending a test email to preview the survey, we don't pre-populate the response in the survey preview since we don't actually collect any responses in survey previews.

When the first question is embedded, the email invitation doesn't have a Begin Survey button. Survey takers need to answer the embedded question to open the survey in a browser tab to take remaining survey questions.

To embed a question in an email invitation, use a supported question type as the first question on page 1 of your survey:

To embed a question in an email invitation, your survey needs to meet these survey design requirements:

  • Use a supported question type as the first question on page 1 of your survey—don't add anything in front of the question, like an Intro Page or Text.
  • Don't use Page Randomization or Block Randomization on page 1 of your survey.
  • Don't enable a Quota on your survey.

The settings and options applied to the question you want to embed may disqualify it or cause it to render differently in the email than what you see in your survey design.

  • Multiple Choice Questions
  • Star Rating Questions

If you update your survey design after scheduling your message and it no longer meets the requirements, we'll send the default email template without the embedded question.

Email clients can render HTML messages differently, which can cause HTML Template or Custom HTML messages to display differently than what you expect.