When sending out your survey, you can customize your survey link by using a Custom URL Ending, as well as changing the Domain, and changing the Subdomain.

Custom URL Ending

Paid feature
Log in to see if this feature is included in your plan.

You can create a Custom URL Ending to make your link more relevant to your survey and respondents. The URL ending is the part of the URL that comes after the /r/ in a survey link. By default, SurveyMonkey randomly generates a string of numbers and letters.

You can use a Custom URL Ending for any Web Link Collector or Social Media Collector. It's not available for other collector types.

You can't customize your URL ending for Web Links with the Recurrence collector option turned on. If you create a Custom URL Ending, the Recurrence is automatically disabled—and vice versa.

To create a Custom URL Ending:

  1. Go to the Collect Responses section of your survey.
  2. Click the Web Link or Social Media Collector you want to edit.
  3. Click Customize to the right of the survey link.
  4. Enter a Custom URL Ending (100 characters or less).
  5. Click Save.
  • Supported Characters
  • Transferring a Custom URL Ending
  • Deleting a Collector with a Custom URL Ending

TIP! If you customize the URL after you send the survey out, both the original link and the customized link will work.

White Label URL

Paid feature
Log in to see if this feature is included in your plan.

You can also change the domain of your survey link to use the White Label URL. You can choose the domain to create a White Label URL for your survey.

When you change your default domain preference, new collectors you create will use the domain you select. Existing collectors aren't affected.

To change your default domain preference:

  1. Click your username in the upper-right corner of your account.
  2. Click My Account from the drop-down menu.
  4. Next to Survey Domain, click Edit to change your preference. This change applies to future collectors you create. You'll need to manually update the domain for existing collectors.

ENTERPRISE ADD-ON: Requesting a custom subdomain is only available to customers on Enterprise. If you're interested, contact sales. If you already have an Enterprise account, contact your Customer Success Manager (CSM).

You can also change the subdomain of your survey link to make it more recognizable to your organization.

You can then choose this to be your default domain preference by following the steps above in Your Default Domain.

  • Web Link
  • Email Invitation
  • Social Media
  • Text Message
  • Other Collector Types

BETA FEATURE: Based on your current location, you may see country-specific SurveyMonkey domains available to you when you change the domain for an individual collector. For example, in the United Kingdom or in Germany. These domains can't be combined with the white-label domain. For example, is not supported.