SurveyMonkey

Creating Great Surveys

Creating a survey is the first thing to do in SurveyMonkey. We offer a variety of creation methods so that both new and experienced survey creators can build surveys, add questions and answers, apply logic, and make sure it looks branded.

Tip! Once you create a survey, it's stored on the Home page where you can manage all your surveys.

To create a new survey, click Create survey from the header menu and choose a starting point.

  • Start from scratch
  • Copy an existing survey
  • Build with AI
  • Pick a popular template
  • Paste your questions
  • Build a target audience
  • Use proven research methods

When you're working on your survey, Build lets you add your own questions or choose pre-written questions from our Question Bank. You can apply question settings to further customize.

Within the survey preview, select + or +Add content to add a new question, text, or page break to your survey design.

If you have a long survey, break it up into multiple pages. Pages help you organize your survey into sections, which makes it easier for people to take. Plus, every time they go to the next page, their previous responses are saved.

If you're using a template, review the survey to customize questions and answer choices so it's relevant to your survey goals. For example, you can add the specific product or company name you're looking for feedback on. You may also want to add new questions or delete questions that aren't useful to you.

After your survey questions and pages are set up, it's a good time to apply logic to the survey. Logic can help you get better data by creating a more personalized survey experience for respondents.

For example, you can use question skip logic to control which questions respondents will see next based on their answers to previous questions. Or, you can use question randomization to reduce potential bias in the order questions are presented.

After your questions and logic are in place, you can select Style to fine-tuning the look and feel of your survey with our design and display options. For example, show or hide elements on the survey page, add a logo, or create a custom theme.

Always preview your survey before sending it to respondents so you can catch any mistakes or logic issues.

If you want to work with others on your survey’s design, sending it out, or reviewing results you can share the survey. Or, if you’re looking for some feedback on your survey design, invite others to give feedback

Once you're survey is ready to send out to respondents, create a collector to get responses.

When you're creating your survey, we recommend the following 5 tips for success:

  1. Define Your Objectives. Figure out the decision or decisions you're trying to make to focus your survey.
  2. Work Backwards. Once you've set your objectives, determine the data you need to gather in your survey to make your decision.
  3. Check for Bias. Make sure you're not asking leading questions.
  4. Do a Test Drive. Send your survey to friends and colleagues for a test run. They'll help make sure your questions and response options are understandable and all your survey logic works.
  5. Collect Results and Analyze Data. This is where it gets really fun. The data rolling in from your survey should help you decide what product to launch next, how to raise more money at your next fundraiser, what to do to keep customers coming back, what to serve at your next party and much more.

Looking for additional tips --> Learn additional best practices and guidelines to help you get the insights you need to make smarter decisions.