How to Create a Survey

SurveyMonkey makes it easy to create a survey from scratch or from a template. Just follow the steps below to get started.

To create and send a survey:

  1. Create a Survey
  2. Add Questions & Pages
  3. Apply Logic
  4. Customize the Design
  5. Preview & Send Your Survey

Video Overview



1. Create a Survey

To create a new survey, click Create Survey in the upper-right corner of your account and choose one of the following options:

Start from Scratch

After you give your survey a name, you'll start with a single blank page where you can add your questions and use the tools in the left sidebar to build your survey.

If you select My questions are already written when you're getting started, you can copy and paste survey questions you've got ready to go and add them to the survey in bulk.

Copy an Existing Survey

You can create a copy of a survey that's in your account. This way you don't have to start from scratch or make edits to past surveys you've sent that already have recorded responses.

The survey questions, logic, theme, and other survey design settings are carried over to the copy, but you'll need to create new a collector to send your survey.

Easily search all your past surveys, team survey templates, or expert survey templates designed by SurveyMonkey methodologists.

Click on any survey or template to see a preview of the survey questions. Expert templates also give you an quick overview of the survey, and past surveys you've sent show you a quick look at the results.

Build It for Me

ENGLISH ONLY: Build it for me is only available in English language accounts.

Build it for me helps you create a survey designed to meet your goals. To get started, answer a few simple questions about you and your survey goals. Then, Genius Assistant gives you recommendations to finish personalizing your survey questions and design. When you’re ready to send, we’ll also recommend the best collector types and options for your survey.


2. Add Questions & Pages

Once you create your survey, start by adding questions from the left sidebar. You can add different question types from the BUILDER section of the sidebar, or choose pre-written questions from our Question Bank. After you add a question, take a look under the Edit and Options tabs to further customize it.

If your survey is long, break it up into multiple pages. Respondents will feel they are making progress as they reach each new page, and it can help you organize your survey into logical sections.

If you started from a template, review the survey and see if there are opportunities to personalize it. Most of our pre-written questions allow you to customize certain parts of the question text to ensure that the question is relevant to your survey. You may also want to add additional questions of your own, or remove questions that aren't useful to you.


3. Apply Logic

After your survey questions and pages are already in place, it's a good time to apply logic to the survey. We offer several logic options you can use to control the behavior of your survey and enhance the quality of your data.

For example, you can use Question Skip Logic to control the path of respondents based on their answers to previous questions. Or, you can use Question Randomization to reduce order bias.


4. Customize the Design

After the structure of your survey is in place, and your logic is working smoothly, you can focus on fine-tuning the appearance of your survey with design and display options. You can show or hide elements on the survey page, add a logo, and create a custom theme.


5. Preview & Send Your Survey

Always preview your survey before sending it to respondents so you can catch any mistakes or logic issues. Then once you're ready to send it out, create a collector to get responses.

TIP! Take a look at A Guide to Designing Your Survey for a visual walk-through that introduces you to our design tools.


Click Create Survey in the upper-right corner of your account and choose one of the options: Start from scratch, copy an existing survey, search surveys and templates, or use built it for me.

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