The best way to track survey responses is to send your survey via email invitation. You can track how many people opened the invitation or clicked through to the survey, as well as who responded to your survey.
Other tracking methods are outlined at the end of this article.
When you send your survey via email invitation, each recipient receives a unique survey link that ties their survey response to their email address, which you can see when analyzing your results.
To track survey responses by email invitation:
- Import contacts. If you want to be able to track first name, last name, and custom data, be sure to add this info to each contact.
- Create a group of contacts.
- Create an email invitation. Type the name of the group you created in the Send To field of the invitation, then compose your message, save your changes, and click Next.
- Review the collector options. Do not turn on Anonymous Responses—if you do, you won't be able to see email addresses tied to responses in your survey results. Do not turn off Invitation Tracking—if you do, you won't be able to see data about who opened your invitation or clicked through to the survey.
- Send your invitation.
- Track invitations and responses from the Overview tab of the collector.
Other Tracking Methods
If you're creating a Web Link for your survey, you can use one of the following tracking options:
Contact Information (Demographic) Question
Add a Contact Information question to your survey and make the question required so respondents must submit their name with their survey response.
Learn more: Contact Information Question
Custom Variables is a PLATINUM logic feature that allows you to track information about respondents by appending variables to the end of a Web Link.
Learn more: Custom Variables
Collectors by default store the IP addresses of respondents in survey results, which you may find useful for tracking respondents.
Learn more: IP Tracking