After building your survey in the Design Survey section, apply logic features to control the behavior of your survey and enhance the quality of your data.
Logic Feature | Description |
| Skip logic | Guide respondents to only the questions or pages that matter. Skip logic lets you create custom survey paths based on previous answers or metadata. Skip logic lets you collect focused, high-quality data from respondents who are more engaged because they’re only seeing relevant follow-up questions. Skip logic options: - Page skip logic: Skip respondents from one survey page to a specific destination page further along in the survey. - Question skip logic: Skip respondents to a future question or page in the survey, based on their answer to a previous close-ended question. - Disqualification logic: Use Skip logic to disqualify respondents who select specific answer choices. These respondents are directed to a custom disqualification page. Make sure your results stay focused on the right audience. |
| Advanced branching | Apply logic based on multiple conditions, including a respondent's answers, custom data from Contacts, custom variables, or survey language. When the criteria you define in your conditions are met, you can skip respondents to future points in your survey, show or hide questions, show or hide pages, or invalidate questions and customize the error message. |
| Same-page logic | You can set up Same-page logic in Advanced branching so respondents dynamically see the follow up questions you want them to see, without any clicks. |
| Randomization | Rotate, flip, or randomize pages, questions, or blocks (page groups) to minimize order bias and improve overall data quality. Randomization options : - Page randomization - Question randomization - Block randomization |
| Carry forward responses | Funnel multiple answer choices from one question to another based on respondents' selections. This feature allows you to proceed from broader questions to specific questions that are more relevant to the respondent, and more useful to your research. |
| Quotas | Close your survey automatically once your survey reaches a certain ratio of responses. |
| Custom variables | Track respondent information through the web link you send them to access the survey. We provide you a template link you can customize once you've finalized your design. |
| Piping | Insert question or answer text or metadata about your respondent into your survey. Piping options: - Question and answer piping—Insert answer text from a previous question into a question later in the survey. - Advanced piping—Make your surveys feel conversational by pulling a respondent’s previous answer directly into later questions or text, reinforcing personalization and engagement throughout the experience.Insert |