ARTICLE

Tracking Email Invitations

If you send your survey via email invitation, you can track how many people opened your invitation, clicked through to the survey, responded to your survey, or opted out of your survey in the Overview tab of the collector.

TIP! Follow these steps to set up your Email Invitation Collector before sending your survey so you can track respondents.

Opened & Clicked Through Rates

By tracking the opened and clicked through rates of your email invitations, you can identify where respondents need help and send more effective follow-up emails.

  • Opened Rate
  • Clicked Through Rate
  • Click-to-Open Rate

Invitation Tracking Setting

Invitation Tracking

Paid feature
Log in to see if this feature is included in your plan.

Track how many people opened your invitation and clicked through to your survey in the Overview tab of the collector. You need to keep Invitation Tracking turned on—it's turned on in the collector options by default.

Invitation Tracking has two settings:

  • On, show how many people opened your email invitation and clicked through to your survey
  • Off, don’t show how many people opened your email invitation and clicked through to your survey

Invitations Chart

Opened & Clicked-Through Rates

Paid feature
Log in to see if this feature is included in your plan.

The Invitations chart tracks how recipients interact with your email invitations. This chart includes useful data like how many recipients opened the email invitation and how many recipients clicked through to your survey.

Chart showing the amount of invitations opened, unopened and bounced. There is a clicked through rate and number of those who opted out.
Label
Description
Total InvitationsThe total number of email invitations sent to individual email addresses in the collector. This is also the total number of recipients added to the collector.
Opened

The minimum number of recipients who opened the email invitation in their email client—more people may have opened the email invitation because:

  • Open data can't be tracked if recipients don't download images in their email client.
  • Opened data can't be tracked for messages you send as plain text. Recipients you send plain text messages to are counted as Unopened unless they click through. If they click through, they are counted as both Opened and Clicked through.
UnopenedThe maximum number of recipients who haven't opened the email invitation. It's possible more recipients opened it but weren't counted (see info on Opened in the row above).
BouncedThe number of recipients whose email invitation bounced and couldn't be delivered.
Clicked ThroughThe number of recipients who clicked through to the survey by clicking the Begin Survey button (or clicked the survey link).
Opted OutRecipients who opted out from receiving surveys sent through your SurveyMonkey account.

Responses Chart

The Responses chart tracks how recipients interact with your survey. This chart includes useful data like how many people responded to the survey, how many people completed the survey, and how many people only partially completed the survey.

Chart showing the amount of responses that were completed and those that were partially completed.
Label
Description
Total ResponsesThe total number of recipients who clicked through AND responded to the survey. Includes both Complete or Partial responses. Not all recipients who clicked through will respond to the survey.
CompleteRecipients who finished your survey—clicked the Done button at the end of the survey. Includes Complete, Disqualified, and Over Quota responses.
PartialRecipients who started but didn't complete the survey—they responded to at least one survey question and clicked Next on at least one survey page, but didn't click Done on the last page of the survey.
Not RespondedRecipients who haven't submitted a survey response. To calculate the number of Not Responded, subtract the number of Total Responses from the number of Total Invitations. This info is also in the Recipients tab.

TIP! You can calculate your survey response rate by dividing the number of Total Invitations by the number of Total Responses. In general, you can expect a low response rate if your survey is long, your survey language is complicated, or you send your survey to the wrong audience. Read our tips to ensure you're doing all you can to get the best response rate possible.

Common Questions

  • How do I view individual recipients or responses?
  • What if a recipient opts out?
  • What if I send a single recipient multiple messages?
  • Why don't I see Opened or Clicked Through in my chart?
  • Can I track invitations but still keep their responses anonymous?