Adobe Analytics Integration

Integrate Adobe Analytics with GetFeedback to analyze survey responses with your web analytics. The integration allows you to measure campaign feedback and passive feedback (from buttons and in-page widgets) within your Adobe Analytics environment. You can also link survey questions and responses to your metrics within Adobe Analytics.

Web analytics are a great source to find out where your users get stuck. Adobe Analytics lets you drill down into the pages of your site that aren’t (or are!) converting. Combining web analytics with GetFeedback can give you more detailed insights:

  • Get a thorough understanding of the why behind your quantitative analytics
  • Measure feedback and campaign events directly from your analytics environment
  • Create custom reports to show exactly how your users are interacting with GetFeedback
  • Decide which parts of your website to optimize

To integrate GetFeedback for Web with Adobe Analytics, you’ll need to do the following:

  1. Step 1: Setting up your Report Suite
    • Create new Counter Events
    • Setting up List Variables (Linking Feedback Questions & Answers)
  2. Step 2: Enabling your Adobe Analytics integration
  3. Step 3: Updating your Classification Data
    • Download Classification File
    • Template Download Classification
    • File Import Classification File

In Adobe Analytics, you’ll need to create new counter events. If you want to view questions and answers from your GetFeedback survey in Adobe Analytics, you can also set up list variables.

On this page, create new counter events for any of the following events. Make a note of the number your event corresponds to. You can use any name you want.

Event Description
Feedback StartRaised when a respondent clicks on the feedback button and starts the feedback process.
Feedback SuccessRaised when a respondent successfully completes the feedback process.
Campaign OverRaised when a campaign activates for a respondent.
Campaign FeedbackRaised when a user starts the feedback process while a Boost campaign is active.
Campaign SuccessRaised when a campaign is successful.
- For Boost and Recruit campaigns, this means the respondent clicked the button in the campaign window.
- For Full-Screen Survey and Slide-Out campaigns, this means the respondent completed the form.
Campaign CloseRaised when a respondent actively closes a campaign without successfully completing it by either clicking the close button or the cancel link (if it exists).

If you want to view GetFeedback survey data in Adobe Analytics, set up List Variables.

After creating a List Variable, set up conversion classifications. The classification names should correspond to the following field names in GetFeedback:

  • Button: Name of the feedback button.
  • Form: Name of the feedback form.
  • Question: The question text.
  • Answer: The answer text.

Add these fields in any order.

It's possible to include multiple fields in a classification (for example, to have both the question and answer in the classification.) To do this, create a classification containing multiple field names separated by a > (for example, Question > Answer).

Then set up a classification hierarchy. This category should define how the different classifications drill down into one another.

Select the name of the list variable you created, then create your desired hierarchy by dragging and dropping the different classifications.

To set up the Adobe Analytics integration:

  1. In, select your username in the bottom left corner, then select Account Settings.
  2. Select the Integrations tab.
  3. Select the Adobe Analytics logo.
  4. Set up the integration:
    • Button: Select the web button to integrate with Adobe Analytics.
    • Enable: Check the box to turn on the integration when you save it. You can enable or disable it later.
    • For each option, select the events and list variables you configured earlier.
  5. When you’re ready, select Save to finish setting up your integration.

You’ll need to update classification data every time you update your feedback form.

Upload the configuration data of your feedback forms to Adobe Analytics.

In Adobe Analytics, download a classification file template. You’ll upload this to GetFeedback to create your classification file.

  1. In, select Setup under Buttons & Forms.
  2. Select the button name you’re integrating with Adobe Analytics.
  3. Scroll to the Adobe Analytics Integration section.
  4. Select Choose File, then select the classification file template you downloaded from Adobe Analytics.
  5. Select Download Classification File.

You are now finished setting up the classifications. However, any time you update the feedback form or any custom form you will need to repeat step 3 so the results in Adobe Analytics will remain accurate.