Integrate Adobe Analytics with GetFeedback to analyze survey responses with your web analytics. The integration allows you to measure campaign feedback and passive feedback (from buttons and in-page widgets) within your Adobe Analytics environment. You can also link survey questions and responses to your metrics within Adobe Analytics.
Web analytics are a great source to find out where your users get stuck. Adobe Analytics lets you drill down into the pages of your site that aren’t (or are!) converting. Combining web analytics with GetFeedback can give you more detailed insights:
To integrate GetFeedback for Web with Adobe Analytics, you’ll need to do the following:
In Adobe Analytics, you’ll need to create new counter events. If you want to view questions and answers from your GetFeedback survey in Adobe Analytics, you can also set up list variables.
On this page, create new counter events for any of the following events. Make a note of the number your event corresponds to. You can use any name you want.
|Feedback Start||Raised when a respondent clicks on the feedback button and starts the feedback process.|
|Feedback Success||Raised when a respondent successfully completes the feedback process.|
|Campaign Over||Raised when a campaign activates for a respondent.|
|Campaign Feedback||Raised when a user starts the feedback process while a Boost campaign is active.|
|Campaign Success||Raised when a campaign is successful.|
- For Boost and Recruit campaigns, this means the respondent clicked the button in the campaign window.
- For Full-Screen Survey and Slide-Out campaigns, this means the respondent completed the form.
|Campaign Close||Raised when a respondent actively closes a campaign without successfully completing it by either clicking the close button or the cancel link (if it exists).|
After creating a List Variable, set up conversion classifications. The classification names should correspond to the following field names in GetFeedback:
Add these fields in any order.
Then set up a classification hierarchy. This category should define how the different classifications drill down into one another.
Select the name of the list variable you created, then create your desired hierarchy by dragging and dropping the different classifications.
To set up the Adobe Analytics integration:
Upload the configuration data of your feedback forms to Adobe Analytics.
In Adobe Analytics, download a classification file template. You’ll upload this to GetFeedback to create your classification file.
You are now finished setting up the classifications. However, any time you update the feedback form or any custom form you will need to repeat step 3 so the results in Adobe Analytics will remain accurate.