How to Analyze Survey Results
You can view and analyze your results at any time during the collection process in the Analyze section of the survey. Here you can see a summary view of your data; browse individual responses; create and export dynamic charts; use filter, compare, and show rules to analyze specific data views and segments; view and categorize open-ended responses, and easily download your results in multiple formats.
Viewing Survey Responses
You can view summaries of each survey question, or browse through individual survey responses.
Viewing Question Summaries, the default Analyze view, gives you quick insight into the overall results of your survey. For close-ended questions, dynamic charts are generated automatically for visual analysis.
Viewing Individual Responses is useful if you'd like to view each respondent's complete set of answers to your survey. Additionally, each individual response includes respondent metadata, allowing you more insight into:
- Who submitted the response (if you tracked responses)
- The collector through which the response was submitted
- The start and end date and time
- The time spent entering a response
- Response completeness
- The IP address of the respondent
To browse individual responses, click the Individual Responses tab toward the top of the Analyze page. Use the left and right arrows to navigate through each response.
You can view open-ended responses under the Question Summaries tab and under the Individual Responses tab. When you view an open-ended question in the Question Summaries area, you may need to click the Responses link to view all responses.
With a GOLD plan or higher, you can use the Text Analysis feature to categorize, code, and filter your respondents' important words and phrases.
Learn More: Viewing a Specific Comment in the Analysis
Using Rules to Analyze Data
After viewing the overall Question Summaries, you can create rules to answer more specific questions about your data. Filter, Compare, and Show rules allow you to focus in on specific subsets of your data, so you can analyze your results in a way that's most meaningful to you.
Professional users may create an unlimited number of rules. BASIC users may create one rule.
Use filter rules to focus on a specific subset of your data based on certain criteria that you define. When a filter is applied, only results that meet that criteria will show in the filtered view. Filters carry over to both the Question Summaries and Individual Responses tabs.
For example, if you only want to view responses submitted within a certain time frame, create a Filter by Time Period. If you only want to see responses from Females who submitted responses within that time frame, create a Filter by Question & Answer and apply both filters at once.
You can filter your results by:
- Question & Answer
- Time Period
- Respondent Metadata
To create a Filter rule, click +FILTER in the left sidebar.
Learn More: Filter Rules
Compare rules allow you to cross-tabulate your data to compare the answer choices to one question across the rest of the survey. In statistical terms, it is a joint distribution between two (or more) discrete variables such as product usage and demographics.
For example, if you included a survey question asking respondents to select their gender, you can create a Compare rule to cross-tabulate and compare the survey results from each gender side by side.
To create a Compare rule, click +COMPARE in the left sidebar.
Learn More: Compare Rules
You can use Show rules to display only certain survey questions or pages in the result summary. If you're only interested in analyzing certain questions or pages in your survey at a time, creating a Show rule will help you focus on those parts of the survey without the clutter of the rest of your survey.
For example, if you used skip logic in your survey to direct certain respondents to different questions based on their answers to previous questions, you can create a Show rule that contains only the questions included in that logic path for easier analysis.
To create a Show rule, click +SHOW in the left sidebar.
Learn More: Show Rules
A View is a snapshot of your data made up of any Filter, Compare, or Show rules that you apply to the survey results. With any professional plan, you can save views so that you can easily toggle back and forth between different views of your data at any time, without having to constantly recreate them.
Learn More: Views
With any professional plan, you can download your results in a variety of formats. You can keep an offline copy of your survey results, send the exports to others, download individual responses for printing, or export your raw data for further analysis.
Exports are available on all professional plans.
Summary data exports contain the response percentages, response counts, and open-ended responses (optional). The PDF, PPT, and Excel exports also include presentation-ready graphs and charts.
To export Summary Data, click the Export All button in the upper right corner of the Analyze page and select All summary data.
Learn more: Exports
All responses data exports allow you to download your survey's raw data for further analysis. All responses data spreadsheet exports are available in many formats. You may also download individual responses in PDF format for easy printing and sharing.
To export All Responses data, click the Export All button in the upper right corner of the Analyze page and select All responses data.
Learn more: Exports
Exporting Individual Responses produces a PDF document that contains each respondent's full answer set, as well as respondent metadata. You can also export one single response under the Individual Responses tab in the Analyze section.
To export Individual Responses to PDF, click the Export All button in the upper right corner of the Analyze page and select All individual responses.
Learn more: Exports
Under the Question Summaries tab (the default view), charts are generated for each close-ended or numerical textboxes question in the survey.
To export a chart:
- Click Export in the upper right corner of the question.
- Choose Question chart only
- Click Export.
Learn more: Creating & Exporting Custom Charts