Embed a Net Promoter Score (NPS) question in your email to maximize participation. Survey respondents can select an answer, and we’ll automatically record their answer. We’ll also track any merge fields you included in your survey.
This article uses Net Promoter Score (NPS) as an example, but you can also use multiple choice, CSAT, CES, Polar Choice (Like/Dislike), and Rating questions.
For an embedded email question response to be automatically submitted, your survey must contain 1 question only. Otherwise, your respondents will need to answer any additional follow-up questions and select submit for their answers to be recorded.
Create your survey, including any exit pages or redirects that you’d like that participant to see once the survey is completed.
Because NPS is a standardized question, you can’t change the question text. To customize the question text, recreate the NPS question using the Rating question type instead.
To create an NPS survey for your email:
Once your survey is ready, you can create your email. You can choose from a few methods to send your email:
Each option allows you to embed an NPS question into your email. Choose the distribution option that works best for you.
When creating your email:
When you’re ready, send your email. Recipients can now use the embedded NPS question to quickly take and submit your survey.