Using Compare Rules to Cross-Tabulate Results
Cross tabulation is a statistical tool used in market research, social sciences, and many other fields to analyze categorical data, allowing you to compare the relationship between two or more categories and understand how they are related to each other.
To cross-tabulate your survey results, apply a Compare Rule to a question in your survey and choose the two or more answer options you want to compare. This breaks down the rest of your survey results by answer option in a side-by-side comparison.
For example, if you ask respondents to select the region they live in, you can apply a Compare Rule to the question to view the results for each region side by side. This allows you to uncover useful data about how region might correspond with differing attitudes and opinions on certain subjects.
Adding a Compare Rule
To add a Compare Rule:
- Go to the Analyze Results section of your survey.
- Click COMPARE in the Current View section of the left sidebar.
- Click Compare by Question and Answer, unless you used an A/B test in your survey.
- Use the drop-down menu to find the desired question.
- Select the answer options you'd like to compare. These answer options will be used to cross-tabulate your data across the rest of the survey. A large number of answer choices can result in a large table that may take some time to load.
- Click Apply.
To edit or delete a Compare Rule, click the ... to the right of the rule in the left sidebar.
Compare Rules work for the following close-ended question types:
You must use one of the above question types in your survey design to be able to apply a Compare Rule AND Compare Rules only display for the above question types.
You want to see if men are more satisfied with your product than women.
- Add two multiple-choice questions to your survey:
• What is your gender? (Male, Female)
• How satisfied or dissatisfied are you with our product? (Satisfied, Dissatisfied)
- Send your survey and collect responses.
- Add a compare rule to the question "What is your gender?" and select both the male and female answer options.
- View the question summary for "How satisfied or dissatisfied are you with our product?" to see a side-by-side comparison of how men (group 1) and women (group 2) answered the question.