Early Access: Thematic Analysis is only available to some customers at this time. This feature is available in English only.
Thematic Analysis, powered by OpenAI, automatically groups text responses by key themes. Thematic Analysis allows you to:
Choose from a list of suggested themes or create your own. AI identifies keywords related to the theme name and response text so we can apply themes to your responses.
Thematic Analysis works with text responses, including Comment Box questions, text box questions, and “other” comment fields.
Certain survey use cases are not permitted—for details, please see SurveyMonkey's Acceptable Uses Policy, as well as additional third party provider usage policies, and acceptable use and conduct policies.
Thematic Analysis isn’t available to HIPAA-enabled accounts, or those with an Enhanced Sensitive Data Protection account.
Thematic Analysis works for responses collected in English only.
When you turn on Thematic Analysis for a question, your data is processed in the following ways:
Survey responses aren’t shared with OpenAI when using Thematic Analysis.
To turn on Thematic Analysis:
Once you enable this feature, it will be enabled for the duration of the Early Access program.
Create or select themes to tag your responses with. You need to have at least 2 themes to start tagging responses. We recommend using between 5-15 themes.
To create and apply themes to your responses:
When you’re ready to tag responses, select Start auto-tagging. Thematic Analysis tags any responses that match the keywords for your themes. This may take a few minutes.
To add more themes later, select New theme on the Thematic Analysis page. Then, you’ll be prompted to Update auto-tagging.
When creating themes:
When reviewing keywords:
When you collect new survey responses, you’ll be prompted to run auto-tagging again to apply themes. To run auto tagging again:
You can delete any themes you’ve created. When you delete a theme, we remove it from any responses that have been tagged with that theme.
To delete a theme:
The theme is removed from any responses it was applied to.
When we finish tagging, you’ll see a full list of responses with themes applied.
If you have Sentiment Analysis enabled, we’ll also show response sentiment in the Thematic Analysis page. You can filter responses on this page based on sentiment.
You’ll find an overview of the themes applied in your survey results. To find this overview, go to the Analyze Results section of your survey and scroll to the question with Thematic Analysis enabled. You’ll see a list of themes and the number of responses tagged with that theme. If you turn on Sentiment Analysis, we’ll also show sentiments in the overview.
Use the dropdowns at the top of the Thematic Analysis page to filter and sort your responses. There are a few options:
After we tag your responses, you can filter them by theme in the Thematic Analysis page. To filter by theme within a question:
You can update a theme name and associated keywords at any time. If you edit the keywords, you’ll need to run the auto-tagging process again.
To change a theme’s name:
To add, remove, or edit keywords:
You can manually tag responses with a theme at any time. To manually tag responses:
Themes that were automatically applied to your responses have a lightning bolt icon. Manually applied themes don’t have a lightning bolt icon.
To remove a theme from a response:
You can manually apply the theme to your response again later.
To export responses for your question:
The export includes the following data: