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SurveyMonkey for Salesforce: Creating Reports and Dashboards

If you use our SurveyMonkey for Salesforce integration, you can use your survey data to report on trends in Salesforce. Learn more about the SurveyMonkey for Salesforce integration.

Once you've mapped your survey to Salesforce, you can build custom reports and dashboards for the responses you’ve captured in Salesforce.

There are many ways to report on survey response data within Salesforce. Once you’ve created reports, you can create Salesforce Dashboards based on those reports. 

You can edit, delete, and add new Reports and Dashboards within Salesforce as needed.

You can also use formula fields to categorize your data in reports. For example, if you map Net Promoter® Score (NPS) to Salesforce, you can create a formula to categorize scores as promoter, passive, or detractor. To do this:

  1. Add a formula field to the object you map NPS data to.
  2. Create a formula that categorizes the NPS scores:
    • Score of 9 or 10 is categorized as Promoter
    • Score of 7 or 8 is categorized as Passive
    • Score of 6 or less is categorized as Detractor

Learn more about tracking NPS in Salesforce. Or, use our sample formula to group NPS responses.

The custom formula field on your object will translate the numerical score into a NPS category. You can then use the NPS data to create custom reports or dashboards that group responses by Promoter, Detractor, or Passive categories.

Learn more:

There are a few ways to analyze and share your results in SurveyMonkey:

  • Use filters and compare rules to drill into your data and understand how different variables affected your survey results.
  • Create views that keep your filters and compare rules applied/ For example, you can filter a case closed survey by different locales, then save views for each locale. 
  • Set up custom dashboards to share results with stakeholders. Customize the charts on your dashboard to share the most useful data with your colleagues.