Custom balancing is a cool feature that lets you choose the breakdown of your responses in a SurveyMonkey Audience project. When you're getting responses from our Contribute, Rewards, or Global panel, you can use custom balancing to choose the distribution of completed responses you want from each gender or age group you're targeting. For example, get 80% of your completed responses from female respondents and 20% from male respondents.
To use custom balancing:
Due to the nature of the system, the variability of response rates, and natural margin of error, we can't guarantee that you'll get the exact number of completed responses that you specified per gender and age. There's a fault tolerance of ±5 responses per gender group and age group. Read more about completed responses.
You can use both custom age and gender balancing at the same time. When you do that, we combine the percentage of both gender and age balancing to determine the distribution of responses from each gender against each age group.
Let's say you're buying 500 completed responses and choose the following custom gender and age balancing settings:
With these custom gender and age balancing options, the system calculates how many responses each gender + age group will get like this: