Our webhook integration helps you push web, app, email, chat and SMS responses to your third-party tool of choice. Webhooks are ideal for customers who want to compare or share feedback data in programs like Tableau, Power BI, Zendesk, Hubspot, Slack, Microsoft Teams, etc.

From Insights, select Automations then New Automation. Give your automation a unique name then select Webhook.

Click Continue to Data to move to the next page.

On the next page, you can select all the forms, campaigns or widgets you'd like to include in the integration. This data will be pushed to your 3rd party tool.

When you're satisfied, click Continue to Conditions.

Here, you can set up conditions to choose when data should be pushed to your 3rd party tool. You can push data after every feedback item or specify the conditions when data should be pushed.

In the Data source drop-down, there are 3 options:

  • an answer: if you'd like to push the data based on an answer your user gave to a question in your form/survey/widget
  • a custom variable: if you're collecting custom variables from your data layer and would like to push the data based on one of those
  • a URL: URL's are collected by default on our end and you can push data based on specific ones as well

‘An answer’ or ‘a custom variable’ options include an additional field:

  • an answer - choose from all questions in your form/survey/widget
  • a custom variable - add the name of the variable(s) you want to use

Next, choose your logic operators:

Image of logic operator options.

If you selected ‘an answer’, you’ll set values for each question chosen. 

Question TypeValue Type
Mood rating1 - 5 scale, emoji faces
NPS0 - 10 scale
Rating Element 1 - 5 scale
Open Text fieldKeyword entry field
Single and multiple choice questionsDropdown

After selecting your data and defining conditions, you'll enter a destination URL. You’ll get this URL from the app or website you want to send data.

You'll also enter a destination title. This should be something easy to recognize, for example, JIRA App Team Backlog.

You can (optionally) add a description to your webhook. This description will not be pushed to the destination URL.

Finally, click 'Save' and your Automation is now created and is available on the 'Automations' page.

Note: After creating your webhook automation, you’ll need to activate it from the Automations page.