Benchmarking helps you quickly compare your audience and responses to other groups in your industry.

If you don’t see any data on the Benchmark page, your GetFeedback admin may have opted out of benchmarking.

In, select Benchmark from the left-side menu. You can view benchmarks for the following data:

  • Emotional trendline: Compare your average mood score over time with others in your industry.
  • Net Promoter Score™ (NPS): If you collect NPS scores in your web button, compare your scores with others in your industry. We also show a breakdown of the NPS scores.
  • Browser, Operating System, and Device Usage: Compare the common platforms and devices your audiences use. You can view a ranking list or a donught chart.

Use the panel on the left side of the screen to filter your data by industry, date range, device, browser, and operating system. We won’t show data for an industry if we haven’t collected enough responses.

We take the following steps to keep your data private:

  • We group all accounts who participate in benchmarking by the industry they operate in to keep data anonymous and representative.. We show all benchmarking scores and statistics are shown by industry so it can’t be traced back to individual accounts or websites..
  • We only show scores for generic questions, such as mood and NPS scores, to avoid sharing recognizable results.
  • We require you to opt in before we include your data in benchmarking.
  • We only show data after a large number of accounts have provided responses to help anonymize results.

Keep the following in mind when reviewing benchmark data:

  • We use a complex algorithm to provide the best data possible, but benchmarking data shouldn’t be used as a scientific resource. Benchmarking data works best to gain a high-level understanding of results in an industry.
  • Many factors can impact your scores and your respondents’ platforms, such as your target audience, industry, and culture. Benchmark data may not be representative of your company’s success if you’re comparing results to groups with different goals.
  • Other companies may present their questions differently, which can affect their average mood score.