Creating a Web Link for Your Survey

Using a Web Link is the fastest and most versatile way to distribute your survey and collect responses. Post the survey link on social media, email it to respondents using your own email client, print it on a newsletter, and more.

Video Overview

Creating a Web Link

To create a Web Link:

  1. Go to the Collect Responses section of your survey.
  2. Choose Get Web Link. (If you already have a collector for your survey, click Add New Collector from the top-right corner of the collector list.)
  3. Review the collector options below the survey link to control the survey experience or add restrictions to the survey. For example, you can turn on Multiple Responses or Anonymous Responses.
  4. Edit the nickname of the collector by clicking the pencil icon in the dark grey bar at the top left of the page—this nickname does not show to respondents.
  5. Copy the survey link and paste it wherever you'd like. The link works as long as the collector is open—Web Link Collectors are open by default.
TIP! Download a QR code for your survey to print on pamphlets, flyers, or posters.

Survey URL

By default, your survey URL will look something like this, with a string of letters and numbers at the end:


Depending on your plan, you can create a Custom URL Ending or use the White Label URL to remove SurveyMonkey branding. If you customize the URL after you send the survey out, both the old link and the new link will work.

You can’t create a Custom URL Ending if you have the Recurrence collector option turned on.

Tracking Respondents

If you want to track respondents, please review our tracking methods before sending your survey.

By default, Web Link Collectors record IP addresses. However, this information can't really help you track respondents. Instead, you can add required questions to your survey to collect identifying information from respondents, or you can use Custom Variables.

Alternatively, you can use an Email Invitation instead of a Web Link to track respondents.

Your Web Link Collector URL is a public link, meaning that anyone who has it will be able to access your survey and complete it. Web crawlers can also access public links, and may index your survey on a search engine.

If you wish to use a Web Link Collector but do not want the link to be public, consider password-protecting your survey.

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