SurveyMonkey Audience for Academics

Professors, grad students, and undergrads use SurveyMonkey Audience to get the research respondents they need in a fraction of the time it used to take them. Below, we provided helpful information for those interested in running an academic research project using SurveyMonkey Audience to buy survey responses.

Design Guidelines

Please review our design requirements and best practices to ensure a successful project: SurveyMonkey Audience Design Guidelines

In particular, we strongly encourage you to use a variation of question types, limit your use of Matrix/Rating Scale questions, and keep consent forms under 250 characters.

Survey Respondents

We take great care to ensure that we have a diverse group of members who are interested in sharing their opinions with you. When you buy responses, you'll have two options for respondent location: United States and Global.

  • If you choose United States, responses from SurveyMonkey Contribute. When a panelist joins Contribute, they fill out a profile. This profile contains demographic questions and other targeting characteristics you might care about. When they complete surveys on Contribute, we make a contribution to a charity of their choice, and the respondent can choose to enter a sweepstakes. Learn more »
  • If you choose Global, responses come from a trusted third-party partner We have additional sources of data and global partners who incentivize respondents using a variety of methods including points, gift cards and cash. The value awarded for any one survey response is typically nominal and multiple surveys must typically be taken to earn an amount that can be redeemed. Learn more »

Turnaround Time

Projects complete in just a few days, as long as the survey is compliant with our guidelines and performs sufficiently. If you're targeting a very specific type of audience or if the survey does not perform satisfactorily, the project can take longer to complete.

Consent Statements

You can add a consent statement to your survey. We recommend any consent statement be 250 characters or less.

Letter of Approval

You can download and print a standardized letter of approval from SurveyMonkey.


All surveys sent through SurveyMonkey Audience must comply with the SurveyMonkey Audience Policies.

Please read the SurveyMonkey Contribute Privacy Statement for information on privacy for panelists and panel buyers.

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