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[ Zurück Ergebnisse analysieren / Benchmarks

Buying Benchmarks

Benchmarks give context to your survey results by allowing you to compare your results to others who used the same Question Bank questions as you. You can buy benchmarks for specific comparison groups to help you narrow down the types of organizations included in a benchmark, like country, organization size, or industry.

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Video Overview

 

Claiming Your Free Benchmark

Every SurveyMonkey customer has access to free global benchmarks. But with an Advantage, Premier, or Enterprise plan, you and everyone in your team also gets one paid industry benchmark for free!

To claim your free benchmark:

  1. Sign in to your SurveyMonkey account.
  2. Go to this Benchmarks Activation page to pick your industry.
  3. Click Activate Benchmark to seal the deal.
  4. Click View Benchmark. Now you can compare your survey results to other companies like yours!

Benchmarks are only available in English right now, so you'll need to switch your account language to English to claim your free benchmark.

TIP! If you have a different plan, don't worry! You can still buy industry benchmarks from our store. And you can get free global benchmarks—all you have to do is use benchmarkable questions in your survey to see free benchmarks in your results.

 

Managing Your Benchmarks

My Benchmarks

You need to have at least one paid benchmark in your account to see My Benchmarks data.

To get to My Benchmarks:

  1. Sign in to your SurveyMonkey account.
  2. Click your username in the upper-right corner to get to My Benchmarks.

Important Terms

The My Benchmarks page organizes your benchmarks by question set, comparison group, and benchmark surveys.

  • Question Set: The group of questions you purchased. The name of the question set appears in the dark grey header—like Event Feedback, Net Promoter® Score, or Employee Engagement.
  • Comparison Group: are the different attributes (country, industry, organization size, etc.) you chose for the benchmark—like Healthcare Companies or Architecture, Advertising, and Design.
  • Benchmark Surveys: Underneath each comparison group, you'll find your benchmark surveys—any surveys where you're using at least one of the questions in the question set.

Viewing Questions & Benchmarks

On the My Benchmarks page, you'll see the following buttons:

  • View Questions: See what's included in the question set you purchased. You can add any of these questions to any survey in your account using Question Bank, then view benchmarks in the Analyze Results section of the survey.
  • View Benchmark: See a preview of what the Analyze Results section of a survey would look like. When you click this button, we create a blank survey for you from a template that includes the question set you purchased, plus additional non-benchmarkable questions so you can get a better idea of what a complete survey might look like. The survey title starts with "Benchmarks Preview" so you can easily identify it in your account and view benchmarks at any time.
  • Create Survey: Create a survey in seconds using the questions you purchased. When you click this button, we create a blank survey for you from a template that includes the question set you purchased, plus additional non-benchmarkable questions. In the Design Survey section of the survey, feel free to delete questions you don't want to use in the survey, or add your own questions.
  • Download Data: Download a CSV of benchmark data.
TIP! For more info on analyzing your results, read Viewing Benchmarks in Survey Results.

 

Buying More Benchmarks

How to Buy

To browse and buy benchmarks:

  1. Go to the Benchmarks Store.
  2. Choose a question set at the top of the page to get started—like Event Feedback, Net Promoter® Score, or Employee Engagement.
  3. Click View all questions to see the benchmarkable questions that'd be included in your purchase.
  4. Browse the available comparison groups. When you find one you're interested in, click + Add to Cart.
  5. When you're ready to continue, click Cart in the upper-right corner, then Review Order.
  6. Fill out your info and click Submit Your Order.
TIP! To preview benchmarks, create a benchmarkable survey from a template and head straight to the Analyze Results section of the survey—you don't need to make any edits to the survey design or collect any responses in order to view benchmarks.

Availability

At this time, the Benchmarks Store is available in English and USD only. To pay in another currency, please visit the store and contact us.

Benchmark data is only available for certain Question Bank questions. If you're looking for a question set or comparison group that isn't listed or have additional questions, you can contact us in the upper-right corner of the Benchmarks Store.

Subscription & Pricing

Paid benchmarks are an annual subscription separate from your SurveyMonkey plan subscription. Prices for benchmarks vary depending on the question set and comparison groups you choose. Costs tends to increase for more specific comparisons since the data is harder to obtain. Browse the Benchmarks Store to see our current pricing.

 

Common Questions

When can I see my paid benchmarks?

Before your payment is processed, you can view free benchmarks in your survey results. Then once your payment is processed, your paid benchmarks automatically appear in your results.

Do I have to use every question in my survey?

You don’t have to use every question in the question set you bought in your survey. However, the more benchmarkable questions you use in a survey, the more comparisons you’ll see in your results. In other words, to view a benchmark for a question, you need to include it in your survey design.

Question sets align with expert templates you can use to easily create a benchmarkable survey. Templates also contain additional questions that you didn't purchase and aren't benchmarkable. You can feel free to add, edit, or delete questions that are in a template, as well as change the look and feel of the survey.

Can I edit benchmarkable questions?

Although some benchmarkable questions can be customized, editing the question type or answer text can cause misinterpretation and prevent you from seeing benchmarks. For best results, we recommend you only customize designated parts.

How often is benchmark data refreshed?

Your benchmark data is refreshed quarterly (every 3 months) to reflect the latest changes in industry, location, and size comparison groups. You can see the exact time frame a benchmark includes below any benchmark chart in the Analyze Results section of a survey with benchmarks.

Can I view benchmarks for any survey?

You can view benchmarks in any survey where you use a Question Bank question from the question set you purchased. In other words, if you use a benchmarkable question in the survey design, you can see the benchmark in the Analyze Results section of the survey.

Can people in my team see my benchmarks?

Yes, if you're in a team, other people in your team can see benchmarks you purchase if you share a survey with benchmarks.

Also, if you purchase benchmarks and then join a team, your benchmarks will stay in your account—you'll always have access to your paid benchmarks until your benchmarks subscription expires.

Benchmarks give context to your survey results by allowing you to compare your results to others who used the same Question Bank questions as you. You can buy benchmarks for specific comparison groups in our benchmarks store.

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