Buying Benchmarks
Benchmarks give context to your survey results by allowing you to compare your results to others who used the same Question Bank questions as you. You can buy benchmarks for specific comparison groups to help you narrow down the types of organizations included in a benchmark, like country, organization size, or industry.
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Claiming Your Free Industry Benchmark |
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Every SurveyMonkey customer has access to free Global Benchmarks. But with an Advantage, Premier, or Enterprise plan, you and everyone in your team also gets one paid Industry Benchmark for free! To claim your free benchmark:
Benchmarks are only available in English right now, so you'll need to switch your account language to English to claim your free benchmark. TIP! If you have a different plan, don't worry! You can still buy Industry Benchmarks from our store. And you can get free Global Benchmarks—all you have to do is use benchmarkable questions in your survey to see free benchmarks in your results.
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Managing Your Benchmarks |
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My BenchmarksYou need to have at least one paid benchmark in your account to see My Benchmarks data. To get to My Benchmarks:
Important TermsThe My Benchmarks page organizes your benchmarks by question set, comparison group, and benchmark surveys.
Viewing Questions & BenchmarksOn the My Benchmarks page, you'll see the following buttons:
TIP! For more info on analyzing your results, read Viewing Benchmarks in Survey Results.
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Buying More Benchmarks |
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How to BuyTo browse and buy benchmarks:
TIP! To preview benchmarks, create a benchmarkable survey from a template and head straight to the Analyze Results section of the survey—you don't need to make any edits to the survey design or collect any responses in order to view benchmarks.
AvailabilityAt this time, the Benchmarks Store is available in English and USD only. To pay in another currency, please visit the store and contact us. Benchmark data is only available for certain Question Bank questions. If you're looking for a question set or comparison group that isn't listed or have additional questions, you can contact us in the upper-right corner of the Benchmarks Store. Subscription & PricingPaid benchmarks are an annual subscription separate from your SurveyMonkey plan subscription. Prices for benchmarks vary depending on the question set and comparison groups you choose. Costs tends to increase for more specific comparisons since the data is harder to obtain. Browse the Benchmarks Store to see our current pricing. |
Common QuestionsWhen can I see my paid benchmarks?
Before your payment is processed, you can view free benchmarks in your survey results. Then once your payment is processed, your paid benchmarks automatically appear in your results. Do I have to use every question in my survey?
You don’t have to use every question in the question set you bought in your survey. However, the more benchmarkable questions you use in a survey, the more comparisons you’ll see in your results. In other words, to view a benchmark for a question, you need to include it in your survey design. Question sets align with expert templates you can use to easily create a benchmarkable survey. Templates also contain additional questions that you didn't purchase and aren't benchmarkable. You can feel free to add, edit, or delete questions that are in a template, as well as change the look and feel of the survey. Can I edit benchmarkable questions?
Although some benchmarkable questions can be customized, editing the question type or answer text can cause misinterpretation and prevent you from seeing benchmarks. For best results, we recommend you only customize designated parts. How often is benchmark data refreshed?
Your benchmark data is refreshed quarterly (every 3 months) to reflect the latest changes in industry, location, and size comparison groups. You can see the exact time frame a benchmark includes below any benchmark chart in the Analyze Results section of a survey with benchmarks. Can I view benchmarks for any survey?
You can view benchmarks in any survey where you use a Question Bank question from the question set you purchased. In other words, if you use a benchmarkable question in the survey design, you can see the benchmark in the Analyze Results section of the survey. Can people in my team see my benchmarks?
Yes, if you're in a team, other people in your team can see benchmarks you purchase if you share a survey with benchmarks. Also, if you purchase Industry Benchmarks and then join a team, your benchmarks will stay in your account—you'll always have access to your paid benchmarks until your benchmarks subscription expires. |
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