Reports & Leaderboards

SurveyMonkey Intelligence provides competitive data and analytics for mobile apps across categories and devices on Android and iOS. SurveyMonkey Intelligence data are based on a large national sample of Android and iOS users in the United States. We use proprietary statistical techniques to adjust the sample daily to reflect the demographic composition of smartphone and tablet users. With SurveyMonkey Intelligence you can:

  • Create reports comparing up to five mobile apps at a time.
  • Filter your reports by a time period between Oct 19th 2015 and two weeks from the current date.
  • Filter your reports to show only iOS or Android usage.
  • Toggle your Active Usage reports to graph the total number of users or the percentage of US device holders using an app.
  • Export your reports as either an image file (PNG) or CSV file.
  • View leaderboards to see a snapshot of mobile apps with the most active users.

Reports

Show data for up to five apps of your choosing (select a single app for propensity reports). All reports and can be filtered by time period and device type (Android or iOS). Active Usage reports can be set to graph data as a percentage of US device holders who are using an app or as the total number of users using each app. You can export any report as a PNG or a CSV file.

To configure reports:

  1. Select any report in the left menu. When you add mobile apps and filters you can toggle between the reports to show the specified data for the mobile apps you’ve added. See below for details on each report.
  2. Click + Add App at the top of the screen and either type the name of the app you want to add or scroll to select it from the drop down menu.
  3. Repeat this process for other mobile apps that you’d like to add to your usage reports. You are limited to five at a time.
  4. Select a time period for your reports by clicking the date drop down in the upper right corner of the report. The most recent data available is two weeks from the current date.
  5. If you want to filter your report by device type, select either the Android or iOS icon at the top of your report.
  6. To toggle an Active Usage report between a percent or total view, use the percent and number icons at the top of the report.

To remove a mobile app from your reports, hover over the app name listed at the top of your report and click the x icon that appears.

To export a report:

  1. Configure your reports as desired and select the report you want to export from the menu on the left. See below for details on each report type.
  2. Select either CSV file or Image file (PNG) from the export menu. The image export, exports an image file of your report exactly as you see it in your report. A CSV export, exports a .csv file containing the data shown in your report.
TIP! Hover over a date in a report to see a data snapshot.

Usage Reports

Add up to five apps to these reports.

Active Users

  • Monthly Active Users (MAU): The number or percent of users who used the app at least once in the last 30 days. Use the % and # icons to toggle between views.
  • Weekly Active Users (WAU): The number or percent of users who used the app at least once in the last 7 days. Use the % and # icons to toggle between views.

Engagement Reports

  • Monthly Engagement Ratio (DAU/MAU): The percentage of an app’s monthly audience that used the app on a particular day.
  • Weekly Engagement Ratio (DAU/WAU): The percentage of an app’s weekly audience that used the app on a particular day.
  • Average Days Used Per Week: The average number of days a user used the app in the last seven days.
  • Average Days Used Per Month: The average number of days a user used the app in the last thirty days.

Sessions Reports

  • Average Sessions Per Day: The average number of times a user uses the app on a particular day.
  • Average Time Per Day: The average length of time, in minutes, a user spends in the app each day.

Retention Reports

  • Weekly Churn: The percentage of existing users who used an app in a given week but didn’t use it the following week.

Downloads and Revenue Reports

Add up to five apps to these reports.

  • Downloads by App: Estimated number of downloads by app.
  • Revenue by App: Estimated in-app revenue in USD for a given app.

Audience Reports

Select between two to five apps to see the user overlap between them or select a single app to see its users’ propensity to use or not use other apps.

  • User Overlap: How many of a given apps users also use other apps.
  • Propensity - Positive: See what other apps users of a given app are most likely to also use.
  • Propensity - Negative: See what other apps users of a given app are least likely to also use.

Leaderboards

Leaderboards list the top performing mobile apps on a single date. Use the filters at the top of your leaderboards to limit data to device type (tablet or smartphone) or select a specific date from the date drop down in the upper right corner.

Active Users

  • Top MAU: A list view of apps sorted by monthly active users.
  • Top MAU (New Apps): A list view of new apps sorted by monthly active users. New apps are apps that have been added to the App Store or Play Store in the last 6 months.
  • Top WAU: A list view of apps sorted by weekly active users.
  • Top WAU (New Apps): A list view of new apps sorted by weekly active users. New apps are apps that have been added to the App Store or Play Store in the last 6 months.

Gainers and Losers

  • Top MAU - Largest Gains: Reports the list of apps with the highest growth in monthly active users between today’s MAU and the previous 30 day’s MAU.
  • Top MAU - Largest Decline: Reports the list of apps with the highest lost in monthly active users between today’s MAU and the previous 30 day’s MAU.
  • Top MAU - Largest Gains by %: Reports the list of apps with the highest % growth by MAU between today’s MAU and the previous 30 day’s MAU.
  • Top MAU - Largest Decline by %: Reports the list of apps with the largest % decline in MAU between today’s MAU and the previous 30 day’s MAU.
  • Top WAU - Largest Gains: Reports the list of apps with the highest growth in weekly active users between today’s WAU and the previous 7 day’s WAU.
  • Top WAU - Largest Decline: Reports the list of apps with the highest lost in weekly active users between today’s WAU and the previous 7 day’s WAU.

Engagement

  • Average Days Used Per Week: Reports apps with the highest average days used per week.
  • Average Days Used Per Month: Reports apps with the highest average days used per month.

Retention

  • Weekly Churn - Highest churn apps: Reports the list of apps with the highest weekly churn.
  • Weekly Churn - Lowest churn apps: Reports the list of apps with the lowest weekly churn.

Downloads and Revenue

  • Weekly Downloads: Weekly downloads is the sum of downloads for the last trailing 7 days. Reports a list of apps with the highest number of downloads.
  • Weekly Revenue: Weekly revenue is the sum of revenue for the last trailing 7 days. Reports a list of apps with the highest revenue.

Deeper Insights, Better Decisions

Mobile OS and device filters, leaderboards views, churn reports, and more.