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Buying Responses with SurveyMonkey Audience

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Getting Started

You can buy a SurveyMonkey Audience panel if you need people to take your survey. Target the types of people you want to hear from based on specific attributes, like country, gender, age, income, employment status, and more.

There are three main steps to launching your own SurveyMonkey Audience project:

2 Design your survey in SurveyMonkey and make sure it meets the design guidelines.

2 Buy responses by creating a survey collector and choosing your targeting criteria.

2 Watch the responses roll in and analyze your results.

TIP! Watch our SurveyMonkey Audience video tutorials to see an example project from start to finish.

 

Plan Requirements

You can buy SurveyMonkey Audience in any country where we offer SurveyMonkey. However, if your billing country is Brazil, you won’t be able to see or buy Audience due to technical billing limitations.

Audience responses are a one-time purchase you make within your account—they're not included in the cost of your plan subscription. But as a bonus, some plans include complimentary Audience Credits when you sign up!

We recommend an annual plan so you can make a survey using our most popular paid features, like survey logic and customizing your survey theme.

If you don’t have an annual plan, there are a couple things to keep in mind: With a free plan, you can only buy up to 100 Audience responses per survey (since you can only view 100 responses per survey on the free plan), and you can't export or download results.

And if you have a monthly plan and collect over 1,000 responses in a monthly billing cycle, you may be charged for billable responses in addition to your Audience responses.

 

Who’s Taking Your Survey

Whether you’re buying a US panel from SurveyMonkey Contribute or a global panel through our partners, you’ll get the responses you need for your project.

Contribute Panel

Our SurveyMonkey Contribute panel has a diverse population of millions of people across the United States. This is our default US panel, so if you choose US in the collector, you’re getting responses from our Contribute panel.

Contribute members take surveys for charity and a chance to win a sweepstakes prize. We believe that by offering these non-cash incentives, we limit problems such as satisficing and encourage respondents to provide honest, thoughtful opinions.

After signing up, members fill out a profile, allowing us to gather a wide variety of profile attributes, such as demographics (like gender, age, and region) and some other targeting characteristics you might care about (like cell phone usage, and job type).

Global Panel

If you choose a country outside of the US, you'll be getting responses from our global panel. See the list of countries you can target respondents from. We work with trusted partners to provide access to panelists sourced from around the world.

The respondents who take surveys have indicated they wish to take surveys and participate in our partner's programs. They are vetted by our partners to ensure respondent quality and activity reaches a satisfactory level. If they drop below this level, they can be removed from the program. This ensures only quality respondents are taking surveys.

Balancing & Regional Representation

Our panels represent a diverse group of respondents. However, they're not representative of the general population. As with most online sampling, respondents have internet access and voluntarily joined a program to take surveys, so they're representative of an online population.

We automatically balance Contribute panels according to census data of age and gender, while location tends to balance out naturally.

Our Global partners don’t automatically balance panels according to age or gender, and there isn’t an ability to select regions within countries or balance regionally.

Balancing precision and granularity improves as the number of responses increases. If you prefer a particular balance of age or gender, read more about custom balancing.

TIP! You can buy multiple Audience panels for your survey, one for each specific demographic you need—all the results will be recorded in the same place so you can easily filter and compare. For example, create one collector and buy responses from only males, then create another collector and buy responses from only females.

 

Designing Your Survey

Creating Your Survey

You need to create your survey in a SurveyMonkey account before you buy responses. Be sure to please review our design guidelines for requirements and best practices! They help make sure your survey is top-notch and can get you the best results. If your survey doesn’t meet the requirements, you’ll need to make some changes before you can buy responses.

Demographic Information

For each person who took your survey, we include the age, gender, and type of device they used to take the survey in your survey results. We also include their annual household income and region if you purchased Contribute responses.

If you need other demographic info, be sure to ask these questions in your survey. You can use pre-written survey questions from the Demographics category in our Question Bank.

Editing a Live Survey

You can edit your survey after you complete your purchase, but editing options are limited after you send a survey. If you make edits after you complete your purchase, it can cause issues for people taking your survey and complicate survey results—the results from people who take the updated survey might not align well with the results collected from the original version others might have taken.

Survey Language

If you're buying responses from our Contribute panel, your survey needs to be in English.

If you're buying responses from our global panel, your survey needs to be in one of the supported languages for the country you're targeting. For example, if you're targeting Belgium, your survey needs to be translated into Dutch or French. We don't offer translation services at this time, but we do have some tips for creating multilingual surveys. Check out our complete list of countries you can target and survey languages you can use. See supported countries and languages→

 

Buying Responses

How to Buy Responses

To buy responses:

  1. Open you survey design. At the top of the page, click Collect Responses and choose to Buy Responses.
  2. Enter the number of completed responses you need.
  3. Click on Country and type or select the Country you want to purchase respondents from.
  4. Select your Basic and Advanced Demographics. If there aren't enough respondents who match your needs, try reducing the number of responses you need or broadening your targeting criteria.
  5. (Optional) Choose your Incidence Rate, Custom Balancing, High Priority Status.
  6. Review Your Order on the right side of the page. Hover over the question mark icon next to Total Cost to see a detailed pricing breakdown.
  7. Click Proceed to Checkout. You can pay using a credit or debit card or with Audience Credits.

Once you complete your payment, we email a standard survey invitation to a random group of respondents who match your targeting criteria, so you won't be able to edit your order or change your targeting criteria after purchase. Additionally, it's not possible to customize the invitation email.

Getting More Responses

You can create multiple collectors for a survey to get more responses. Target different demographics by buying multiple Targeted Audience Collectors, or send the same survey to your own respondents for free by creating other collector types, like a Web Link or Email Invitation. All responses are stored in the Analyze Results section of the survey, and you can filter results by the different collectors.

If you’re buying from our Contribute panel, your survey won’t be sent to the same people within any 100-day period. But if you’re buying our global panel, it's possible some of the same respondents will be asked to take the survey again.

 

Pricing & Targeting Options

If you're logged into your account, you can see all the targeting options for Audience projects and get a quote by following the steps under Buying Responses—you can play around with all the options and see the Total Cost without going to checkout.

Get a Quote! Use the Audience preview page to get a general idea of pricing, even if you don't have a SurveyMonkey account or survey ready yet.
Price Breakdown

We calculate the cost of your project in the Your Order section on the right side of the collector. Hover over the question mark next to Total Cost to see a price breakdown.

Contribute Panel
  • The total cost is the number of completed responses you're buying, multiplied by the price per response.
  • The price per response includes the number of questions in your survey, the targeting options you select, the estimated incidence rate of the survey, and any custom balancing.
  • High priority status adds to your total cost.
Global Panel
  • The total cost is the number of completed responses you're buying, multiplied by the price per response.
  • The price per response includes the country, the length of interview (in minutes), the targeting options you select, the estimated incidence rate of the survey, and any custom balancing.
Number of Questions & Length of Survey

The number of questions in a survey is directly correlated to how many people finish the survey—longer surveys take more time to complete and can cause respondents to exit or abandon the survey, so we have to send the survey to more respondents to find enough people who will finish. That’s why longer surveys cost more per response.

Because survey length affects the number of respondents we can find, there's a 50-question maximum for SurveyMonkey Audience surveys.

When buying a global audience, cost is based on the length of time it takes to complete a survey. Length of time correlates with number of questions in the survey—approximately 4 questions are answered per minute.

Each question type in the survey counts as one question with an important exception: Each row in any Matrix/Rating Scale and Matrix of Dropdown Menus question you used counts as an individual question. Text and Image elements added to the survey do not count as questions.
Targeting Options

Each targeting option you select (like respondent location, gender, income, etc.) costs an additional amount per response, depending on how common or difficult it is to find among our available respondents. Targeting criteria may adjust depending on the country you're purchasing responses from.

 

Your Survey Results

Seeing Your Resutls

After you complete your purchase, you can monitor the status of your project in the Collect Responses section of your survey—just click the Targeted Audience Collector from the collector list to see how many responses you have and the estimated project completion date.

As your results come in, you can view responses in real time in the Analyze Results section of your survey. There are lots of ways to analyze your data:

Filtering by Demographic

With any Audience purchase, we automatically provide some demographic information (age range, gender, and the device type used to take the survey) as additional questions at the end of your survey results. If you purchased our Contribute panel, we also provide annual household income and region.

You can filter and compare your results by demographic info for interesting insights. You can also view a particular respondent's demographic info at the end of their response in the Individual Responses tab.

Completed Responses

In the Individual Responses tab of your survey results, you'll find each person's response status.

Status
Description
How You're Charged
Completed
(Finished)

Respondents who answered all required questions they saw, reached the end of the survey, and clicked the Done button.

A respondent with a completed response may have skipped required questions in the survey due to logic in your survey design. Additionally, completed responses include respondents who skip questions that were not required.

You're charged for the number of completed responses you ordered.

Occasionally, you may collect more responses than you requested—we give you those extra responses for free!

Disqualified

Respondents who answered all required questions they saw but were disqualified by logic in the survey design.

Disqualified responses don't count towards the total number of completed responses you ordered, but these responses do count towards the number of respondents we send the survey to based on your incidence rate and they still appear in your survey results.

You're not charged separately for disqualified responses. Instead, when you use disqualification logic in your survey design, you need to select an incidence rate, which affects the price per response.

Incomplete
(Unfinished)

Respondents who started the survey but exited or abandoned before completing it—they left the survey on their own.

Incomplete responses don't count towards the total number of completed responses you ordered, but these responses still appear in your survey results.

You're not charged for incomplete responses.

Paused Projects

We automatically pause projects that have a higher than average abandon rate or language disparity. High abandon rate (or a low response rate) means many respondents exit or abandon your survey after starting it. If your project is paused, an Audience specialist will email the primary account holder with survey recommendations and give you an opportunity to make any necessary changes so you can improve the quality of your data.

Projects often pause if a survey is too long or confusing. Complicated Matrix questions, long or unclear introductions and consent statements can cause respondents to abandon a survey. Respondents may also abandon your survey if they feel it isn't relevant to them, so it's important you're targeting the right people.

Unfortunately, we can't reactivate a project if it pauses a second time. This is to ensure that you're receiving quality data and that our survey respondents continue to receive surveys that are relevant to them.

Buy an Audience panel if you need people to take your survey. You can target the types of people you want to hear from based on specific attributes, like country, gender, age, income, employment status, and more.

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