Multiple Choice Question

Multiple Choice is a simple closed-ended question type that lets respondents select one answer from a defined list of choices.

Video Overview


Creating a Multiple Choice Question

To add this question type:

  1. Drag and drop Multiple Choice into your survey from the BUILDER section.
  2. Enter question text.
  3. In the Answers fields, enter each answer choice.
  4. Configure any additional options.
  5. Click Save.

Options & Settings

Under the Edit, Options, and Logic tabs, you can further customize the question in the following ways:

Learn more: Editing Questions

Survey Behavior

Before you send out your survey, preview your survey design to see what your survey will look like to respondents.

TIP! If you send your survey by Email Invitation, you may be able to embed a Multiple Choice question in your email so respondents can answer with just one click.

Analyzing Results

See example results (English only) »

Multiple Choice questions are easy to analyze since they're closed-ended. To break down your results even more, use Filter and Compare rules.


Every chart type is available for this question type, except the Gague Chart. The depth display option lets you to choose between the following chart views:

  • Weighted Average: Shows the average rating for each choice.
  • Distribution: Shows the number or percentage of respondents that selected each answer choice.

Weighted Average

If you show Weighted Averages, we apply weights to each answer choice. The weights match the order of the answer choices in your survey design, and can't be changed.

For example:

  • The first answer choice has a weight of 1
  • The second answer choice has a weight of 2
  • The third answer choice has a weight of 3
TIP! To customize weight values, use a single row Matrix/Rating Scale question instead.

Calculating Weighted Averages

The rating average is calculated as follows, where:

w = weight of the answer choice

x = response count for the answer choice

x1w1 + x2w2 + x3w3 ... xnwn

Total response count