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Word Cloud

A word cloud is a visual representation of the most common words and phrases from your open-ended responses.

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How It Works

A word cloud shows the most common words and phrases survey-takers write in open-ended responses. You need at least 5 responses to a question to see a word cloud, and each phrase in a word cloud can be between 1-5 words.

The word cloud can identify singular and plural words, tense variation, and other similar words and phrases, then groups them together to display as a single word. For example, if the words "read," "reads," and "reading" appear in your responses, the word cloud might group them together to display as "read".

The word cloud also excludes some common words to highlight the important words in your responses. For example, if 100 people responded "I like dogs," we'll identify "dogs" as the important word.

Excluded words

a, about, above, after, again, against, all, am, an, and, any, are, aren't, as, at, be, because, been, before, being, below, between, both, but, by, can, can't, cannot, com, could, couldn't, did, didn't, do, does, doesn't, doing, don't, down, during, each, else, ever, few, for, from, further, get, had, hadn't, has, hasn't, have, haven't, having, he, he'd, he'll, he's, her, here, here's, hers, herself, him, himself, his, how, how's, http, I, I'd, I'll, I'm, I've, if, in, into, is, isn't, it, it's, its, itself, just, k, let's, like, me, more, most, mustn't, my, myself, no, nor, not, of, off, on, once, only, or, other, ought, our, ours, ourselves, out, over, own, r, same, shall, shan't, she, she'd, she'll, she's, should, shouldn't, so, some, such, than, that, that's, the, their, theirs, them, themselves, then, there, there's, these, they, they'd, they'll, they're, they've, this, those, through, to, too, under, until, up, very, was, wasn't, we, we'd, we'll, we're, we've, were, weren't, what, what's, when, when's, where, where's, which, while, who, who's, whom, why, why's, with, won't, would, wouldn't, www, you, you'd, you'll, you're, you've, your, yours, yourself, yourselves

Available languages

Word cloud is available in English, Spanish, Portuguese, German, Dutch, French, Russian, Italian, Danish, Finnish, Hungarian, Norwegian, Romanian, and Swedish


Viewing a Word Cloud

To view a word cloud:

  1. Go the the Analyze Results section of your survey.
  2. Scroll to a question with text responses.
  3. Click the Word Cloud tab.
  4. Toggle between Cloud View or List View.

To see all of the responses associated with a word or phrase, just click on it. You can also see how many times a word or phrase was mentioned and the response percentage in List View, or by hovering over a word in Cloud View.

Response percentage is the percentage of responses the word or phrase was found in (# of occurrences ÷ # of responses). Percentages can add up to more than 100% because a word or phrase can have multiple mentions in a single response.


Customizing a Word Cloud

BETA FEATURES: Word cloud customization features are currently in beta and only available on some paid plans.

You can customize how your word cloud looks and what words are included. Any changes you make to your word cloud won't affect your survey responses.

Changing the Color

You can change the color of a single word cloud or all word clouds in a survey.

To change the color:

  1. In the Word Cloud tab, click Cloud View.
  2. Click Customize.
  3. Go to the Color tab.
  4. Use the color picker or enter a hex code to select a color.
  5. (Optional) Select Apply to all word clouds in the survey.
  6. Click Save.
Changing the Font

You can change the font of a single word cloud or all word clouds across a survey.

To change the font:

  1. In the Word Cloud tab, click Cloud View.
  2. Click Customize.
  3. Go to the Font tab.
  4. Use the dropdown to select a font.
  5. (Optional) Select Apply to all word clouds in the survey.
  6. Click Save.
Adjusting Word Frequency

You can adjust how words appear based on frequency. For example, you could set the word cloud to exclude words mentioned in your text responses less than 10 times, or more than 100 times.

To adjust the word frequency range:

  1. In the Word Cloud tab, click Cloud View.
  2. Click Customize.
  3. Go to the Range tab.
  4. Adjust each end of the slider.
  5. Click Save.
Hiding Words

You can hide words from appearing in a question's word cloud or all word clouds across a survey.

To hide a word:

  1. In the Word Cloud tab, click Hidden words.
  2. Enter any words you want to hide, separating each with a comma.
  3. (Optional) Select Hide from all word clouds in this survey.
  4. Click Apply.

If you want a word to appear in your word cloud again, click Hidden words, and remove the word from the list.

Combining Words

You can combine words and display them as a custom word in your word cloud.

For example, you could combine the words "running," "jogging," and "biking" and display them as "exercise" in your word cloud.

To combine words:

  1. In the Word Cloud tab, click List View.
  2. Click the down arrow to the left of one of the words you want to combine.
  3. Select Combine with...
  4. Select each word you want to combine.
  5. Enter a New Label for the combined words—this will appear in your word cloud.
  6. Click Save.

After you've combined words, a link icon appears next to the new word in the List View. You can manage combined words by clicking the down arrow next to it and selecting Edit combined words or Split combined words.


Exporting a Word Cloud

You can export a word cloud as a PNG image file.

To export a word cloud:

  1. Go to the Analyze Results section of your survey, and scroll to a question with text responses.
  2. In the upper right-hand corner of the question, click Save As.
  3. Select Export file.
  4. Click Word cloud.
  5. (Optional) Edit the File name.
  6. Click Export.
  7. In the Exports in the left sidebar, click the name of your export to download the file to your computer. Exports are stored here for 14 days.

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