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Text Analysis & Word Cloud

PAID FEATURE: You need a paid plan to use Text Analysis.

Text Analysis makes qualitative research faster and easier by identifying important or frequent terms or phrases in open-ended responses. You can also tag your open-ended responses so you can do quantitative analysis.

To use Text Analysis:

  1. Go to the Analyze Results section of your survey.
  2. Scroll to a question with open-ended responses. If open-ended responses don't automatically display, click Responses to view them.
  3. Click the Text Analysis tab.
  4. Use the drop-down menu to choose between Most Frequent or Most Important words or phrases.
  5. Click the cloud or list icons to toggle between Cloud View and List View. We display 1-, 2-, and 3-word phrases.
  6. Click on a word or phrase to see the specific responses that included that word or phrase.
  7. Tag your responses.

Most Frequent Words

Organizes words and phrases based on how often they appear in your results.

In order to be considered frequent, a word must appear more than once. We display a maximum of 25 frequent words or phrases.

We want your feedback! This feature is currently in beta. If you experience any issues when using Most Frequent Words, please take our feedback survey.

Most Important Words

Identifies words and phrases that stand out. We highlight distinguishing words rather than common words—word frequency is considered, but is not the primary factor.

For example, if 100 people said, "I like...", the important word would be what follows rather than showing the phrase "I like" as important or unique.

You need about 20 responses or more in order for important words or phrases to display. If you have over 5,000 responses, the feature may not work properly.

Cloud & List View

After selecting the types of words or phrase you'd like to focus on (frequent or important), you can view the words or phrases as a word cloud or a list:

ViewDescription
Cloud ViewDisplays words and phrases in a word cloud—the larger the font, the more frequent or important the word or phrase. Hover over a word or phrase to see the ranking, number of occurrences, and response percentage.
List ViewDisplays frequent or important words and phrases in a list, from most occurrences to least, along with the ranking, number of occurrences, and response percentage for a given word or phrase.

The response percentages refers to the percentage of responses the word or phrase was found (# of occurrences ÷ # of responses), not simply the number of occurrences of the word or phrase. Percentages can add up to more than 100% because a response can have multiple occurrences of a single word or phrase.

Creating Tags

You can create tags to categorize responses by keyword from the Tags tab, on any question with open-ended responses:

  1. Click +New Tag.
  2. Enter a name for your tag and choose a color to help you distinguish it from other tags.
  3. Click Save.
  4. Go to the Responses tab and select responses.
  5. Click Add Tags and select the tags to apply to the selected responses.

After you tag your responses, the Tags tab displays the number of responses you tagged so you can do quantitative analysis. You can also see which individual tags you've added when when viewing individual responses, or create a rule to filter by tags.

Exporting Tags

You can export open-ended responses, as well as any tags you've added. To export survey results, you need a paid plan.

Export a single question

To export a single question:

  1. At the top of the question, click Export.
  2. Select Question summary data.
  3. Choose an export format (PDF, XLS, or CSV).
  4. Select Include open-ended responses.
  5. Click Export.
Export all questions

You may have used Text Analysis on multiple questions with open-ended responses and want to export all questions and tags at once.

To export all questions:

  1. At the top of the Analyze Results page, click Save As.
  2. Select Export file, then click All summary data.
  3. Choose an export format (PDF, XLS, or CSV).
  4. Select Include open-ended responses.
  5. Click Export. This exports all the open-ended responses and the tags you added for all questions.
TIP! You can’t export responses by a particular tag. If you export as XLS or CSV, you can filter and delete responses in your spreadsheet software.

Excluded Words

We filter out some common words, known as stop words, from Text Analysis. A stop word is a commonly used word (such as "the") that a search engine has been programmed to ignore because they occur frequently.

List of excluded words

We filter out the following words from Text Analysis:

i, me, my, myself, we, our, ours, ourselves, you, your, yours, yourself, yourselves, he, him, his, himself, she, her, hers, herself, it, its, itself, they, them, their, theirs, themselves, what, which, who, whom, this, that, these, those, am, is, are, was, were, be, been, being, have, has, had, having, do, does, did, doing, a, an, the, and, but, if, or, because, as, until, while, of, at, by, for, with, about, against, between, into, through, during, before, after, above, below, to, from, up, down, in, out, on, off, over, under, again, further, then, once, here, there, when, where, why, how, all, any, both, each, few, more, most, other, some, such, no, nor, not, only, own, same, so, than, too, very, s, t, can, will, just, don, should, now

Text Analysis makes qualitative research faster and easier by identifying important or frequent terms or phrases in open-ended responses. You can also create categories and tag your open-ended responses so you can do quantitative analysis.

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