You can add a qualifying question to your survey to disqualify respondents who choose a particular answer option. This allows you to disqualify respondents who don't meet your targeting criteria or consent to your terms.
- Adding Disqualification Logic
- Choosing a Disqualification Option
- Viewing Disqualified Respondents
- Example Qualifying Questions
Adding Disqualification Logic
Question Skip Logic allows you to route respondents based on their answer to a question. You can choose to send respondents who answer a question a certain way to continue through the survey, or you can disqualify respondents from the survey based on their answer and exit them from the survey.
To disqualify respondents:
- Add a Multiple Choice question (one answer choice allowed) to your survey.
- Add Question Skip Logic to the answer choices that will disqualify a respondent.
- Choose to skip to a Disqualification Page.
- Choose a disqualification option in the collector options for *each* of your collectors. (See instructions in the following section.)
Choosing a Disqualification Option
When you add Skip Logic to a survey, you can choose to skip respondents to a disqualification page.
To edit the disqualification option for a collector:
- Go to the Collect Responses section of your survey.
- Click the name of the collector and access the collector options. You may need to click Show advanced options.
- Click Custom Disqualification.
- Choose between showing respondents a custom disqualification message, sending respondents to a URL of your choice, or showing respondents the standard disqualification message (the Survey End Page setting you have enabled).
You can only select one disqualification option per collector. If you have multiple answer choices in the survey that can disqualify a respondent, they'll all see the same disqualification option, no matter what question actually disqualified them.
Your Custom Disqualification can have up to 500 characters.
Viewing Disqualified Respondents
You can see which respondents were disqualified from the Analyze Results section of the survey.
Respondents are noted as DISQUALIFIED when you view their individual response.
To view only respondents who were disqualified, filter by completeness and select Disqualified responses.
Example Qualifying Questions
Let's say you want to send a survey to Netflix subscribers. To disqualify respondents who don't subscribe to Netflix:
- Add a Yes or No question to the beginning of the survey asking respondents if they subscribe to Netflix.
- Add Question Skip Logic to skip respondents who answer Yes (they are Netflix subscribers) to the next page of the survey.
- Add Question Skip Logic to skip respondents who answer No (they are not Netflix subscribers) to a disqualification page. You could also choose to skip respondents who don't subscribe to Netflix to a separate page of questions asking why they don't subscribe or what sites they do use to watch movies online.
Let's say you want to send a survey to people who've shopped at Walmart in the past 3 months. To disqualify respondents who haven't:
- Add a Multiple Choice (multiple answers allowed) question to the beginning of the survey asking respondents where they've shopped in the past 3 months.
- Add Question Skip Logic to skip respondents who select Walmart to the next page of the survey.
- Add Page Skip Logic to skip respondents who didn't select Walmart to the disqualification page. You could also choose to skip respondents who haven't shopped at Walmart to a separate page of questions asking why they haven't or what stores they have shopped at.
Since Question Skip Logic overrides page Skip Logic, only people who select Walmart will go to the next page of the survey. Everyone else where go where you send them based on your Page Skip Logic.