CX: Sample NPS Questionnaire
An example NPS survey template for collecting a baseline NPS.
- How likely would you be to recommend Acme Systems to a friend or colleague? (Scale from 0 - 10)
- Why did you give Acme Systems that rating? (Open ended)
- How would you rate Acme in the following areas? (1-5, 1 = terrible, 5 = excellent)
- a. Quality of customer service
- b. Price
- c. Performance
- d. Quality of product experience
- How did you first hear about Acme?
- a. By word of mouth
- b. Reading online/newspapers/etc.
- c. Watching an advertisement
- d. Searching for similar products
- Which of the following factors were the most influential in leading you to use Acme? (Choose all that apply)
- a. Awareness of the Acme brand
- b. Positive reviews
- c. Past experiences with Acme
- d. Affordability
- e. Depth of customer resources and support
- f. No awareness of competitive products
- If you could improve one aspect of your experience with Acme, what would it be? (Open ended)