One-touch Surveys

One-touch surveys help you raise response rates by embedding survey questions directly in an email. Once a respondent answers the embedded question, the rest of the survey, or a thank you page, displays in their browser.

You can either create an embedded email survey or manually embed a question in your email. The instructions change depending on which product you're using.

To embed GetFeedback Digital (app.usabilla.com) surveys, you'll need access to your email signatures.

GetFeedback's one click email embed feature lets you embed a survey question directly into your email as a button or hide it behind a hyperlink. Using app.getfeedback.com, you can embed the following question types in an email:

If you’d rather let GetFeedback create an email template for you, you can export an HTML email template with a survey question embedded.

First, build your app.getfeedback.com survey, then remove the title page. For one click embedded surveys, we recommend creating a survey with only one question so the survey is automatically submitted when respondents answer the embedded question.

You need to create links for each answer option in the question you want to embed in your email.

These instructions work the same way for a Rating question- grab the embed url on the right-hand menu in your survey and assign the unique value to each URL.

Your HTML will look a bit like this:

The code sample above specifically creates the image for the "0" answer choice in an NPS question. If someone selects this image in your survey email, the survey will automatically submit a response of 0. If your question has eleven possible answers (like an NPS question, with answer options 0-10), you'll have eleven pieces of HTML like the above, one for each answer.

The values of Like/Dislike questions are:

The values for Customer Satisfaction questions are 1-5 (1 being the worst, 5 being the best).
Example:
Very Unsatisfied- https://www.getfeedback.com/r/xxxxxxxx?gf_q[6429034]=1
Unsatisfied- https://www.getfeedback.com/r/xxxxxxxx?gf_q[6429034]=2
Neutral- https://www.getfeedback.com/r/xxxxxxxx?gf_q[6429034]=3
Satisfied- https://www.getfeedback.com/r/xxxxxxxx?gf_q[6429034]=4
Very Satisfied- https://www.getfeedback.com/r/xxxxxxxx?gf_q[6429034]=5

When embedding multiple choice questions, you can get a formatted link from GetFeedback for each answer option.

If you use Salesforce, you can set up your embedded survey link using an HTML template in Salesforce.
In the example below, we've already added text and code for button images into the email template alongside the code for the button images.

Embed a web survey question directly into your email as an image, button, or hyperlink. You can embed a Mood,NPS, Rating, Single Choice (radio buttons) or a Multiple Choice (checkbox) question.

When creating an embedded email campaign, you can choose between Individual and Group Campaigns.

Individual Campaign: gather feedback for a single purpose, such as automated or confirmation emails. All feedback from this campaign displays on a single trendline, regardless of where you embed the campaign.

Group Campaign: Collect feedback across multiple sub campaigns. Each copy of the embedded campaign has its own trendline, feedback, statistics, and tracking. You can compare the feedback from each campaign to compare success. Group Campaigns work well for newsletters, support agent emails, and email tests (A/B testing, etc.).

To embed a survey widget:

After saving your widget, you can embed it in your email. If you need to embed your widget later, you can access these instructions from the Setup page.

To get the embed instructions:

If you don't have access to Usabilla for Email, you can embed a web campaign into your email. Follow the instructions below to embed a web campaign.

You need a link for a Full screen survey to embed in your email. We'll set up the survey as a manual link so the button doesn’t show on your website.

Once you've built your survey, go to Overview and select the form to view and copy the link. Then, you need to start adding certain variables to the link so when a user selects a link or form option from your email, the Mood rating they selected in the email will be prefilled. You'll need to customize the copied link for each answer option.

To make this work, add the following string to the end of your survey URL:

The identifier refers to the question type. The identifier of the Mood rating element is mood.

The value refers to the answer options. In the case of Mood ratings, the value is a number between 1 and 5, 1 being the worst and 5 being the best.

The reset keyword lets a user fill out the same survey multiple times. If you don't want the same user to fill out the survey more than once, remove the reset keyword and the & symbol behind it.

For a 5-scale Mood Rating, you'll have 5 separate links. Here's an example link for each of the 5 options:

You also have an option to use a 2-scale or 3-scale Mood rating. In the case of a 2-scale one, you'll need to use the lowest and highest score as the values:

In the case of a 3-scale one, you'll need to use the lowest and highest, as well as the middle score as the values:

You're free to use the links you created in any way you'd like in your email—you can attach it to custom images or links of your choice.

Alternatively, you can use this HTML snippet as the template which creates an embedded email form.

Each answer option consists of a <a> and <img> tag. The <a> tag contains the survey link while the <img> tag contains the link to where the specific emoticon is hosted. You'll need to replace the survey URL for each answer option in the <a> tag.

As for the <img> tag, you'll only need to replace the link there if you'd like to use your own images, in which case you'll need to host them on your end, obtain the URL where they're hosted and then replace the uRL found in the example code with those URLS.

Once you have your HTML with all of your links added, you can copy the whole script and paste it in your email client.

To view your survey and responses: