Question Types

In this article
Email and Salesforce Survey Question Types (app.getfeedback.com)
Web Survey Question Types (app.usabilla.com)
App Survey Question Types (app.usabilla.com)
Embedded Listener Question Types (Insights)

It’s easy to add questions to your email, web, app, and Embedded Listener surveys. There are multiple question types available on each platform.

Email and Salesforce Survey Question Types (app.getfeedback.com)

Learn more about the questions you can use in your app.getfeedback.com surveys.

CX Questions

Question Type	Description
Net Promoter Score (NPS)	Ask the industry standard NPS question - "How likely are you to recommend our business to a friend for colleague?" Respondents select a score on a scale of 0-10.
Key Driver	Ask a structured NPS follow up question - "How would you rate us in these areas?" You can enter any area, such as Product Quality or Speed of Service. You can choose the rating scale. Respondents rate each area.
Customer Effort Score (CES)	Ask the standard CES question: "The company made it easy for me to handle my issue." Respondents select a score on a scale of 1-7.
Customer Satisfaction (CSAT)	Measure which service touchpoint meets customer expectations with the question, "How would you rate your overall satisfaction with the service you received?"

Question settings for CX questions:
- Required: Toggle on to require all respondents to answer this question.
- Randomize gride order: For Key Driver questions toggle on to show the options in a random order for each respondent.
- Shape: For Key Driver questions, choose the shape of your rafting options: star, heart, circle, or number.
- Number of: For Key Driver questions, choose the number of rating icons to show (minimum 3, maximum 10)
Design options for CX questions:
- Alignment: Align the question text to the center or left of the page.
- Question image/video: Toggle on to include an image or video on the question.
- Description: Toggle on to include a question description.
- Reverse order: For CSAT questions, toggle on to reverse the order of answer options.

Basic Questions

Question Type	Description
Multiple Choice	Select one or more from a list of custom options.
Picture Choice	Select one or more images from a list of custom options. Upload images or use Google image search (PNG, JPEG, GIF only.)
Like/Dislike	Quickly gather input as a thumbs up / thumbs down, or series of emojis.
Rating	Rate custom options on a customizable scale.
Ranking	Rate several options. Respondents can drag the options to reorder them.
Slider	Define response on a spectrum.
Multiple Choice and Rating Grid	As a question with multiple items.
Form	Ask respondents to enter specific information, such as name, email address, or phone number.
Short Answer	Provide a text field for open-ended questions without character limits.
Image Upload	Let respondents upload images from a mobile device or desktop computer.
Section Break	Add instructions or information, or provide an area where no answer is needed.

Question settings for basic questions:
- Required: Toggle on to require all respondents to answer this question.
- Allow multiple answers: For Multiple Choice questions, toggle on to allow respondents to choose multiple answers.
- Include comment field: For Multiple Choice questions, toggle on to include a comment field on certain answers. Learn more
- Randomize choice order: For Multiple Choice, Picture Choice, and Rank questions, toggle on to show response options in a random order.
- Include “other” option: For Multiple Choice questions, toggle on to include an “other” field that allows respondents to enter a different answer.
- Reverse order: For Like/Dislike questions, toggle on to reverse the order of response options.
- Shape: For Like/Dislike, Rating, and Rating Grid questions, choose the shape for your response options.
- Number of: For Rating and Rating Grid questions, choose the number of rating icons to show (minimum 3, maximum 10).
- Start position: For Slider questions, choose whether to start the slider in the center, left, or right.
- Require all: For Form questions, toggle on to require respondents to fill in all fields.
- Edit custom dropdowns: For Form questions, select to create or edit custom dropdown fields that respondents can select answers from (for example, Country or Plan Type).
- Allow multiple lines: For Short Answer questions, toggle on to allow respondents to enter multiple lines of text.
Design options for basic questions:
- Alignment: Align the question text to the center or left of the page.
- Question image/video: Toggle on to include an image or video on the question.
- Description: Toggle on to include a question description.
- Image labels: For Picture Choice questions, toggle on to include labels under each picture.

Salesforce Questions

GetFeedback for Salesforce questions are available once you connect your survey to Salesforce.

Question Type	Description
Salesforce Lead Form	Automatically add leads to Salesforce using information your respondent provides. Select which information you'd like to collect about your leads and we'll automatically set up the mappings for you.
Salesforce Contact Form	Automatically add contacts to Salesforce using information your respondent provides. Select which information you'd like to collect about your leads and we'll automatically set up the mappings for you.
Salesforce Case Form	Automatically create cases in Salesforce using information your respondent provides. Select which information you'd like to collect about your leads and we'll automatically set up the mappings for you.

Question settings for Salesforce questions:
- Required: Toggle on to require all respondents to answer this question.
- Edit custom dropdowns: Select to create or edit custom dropdown fields that respondents can select answers from (for example, Country or Plan Type).
Design options for Salesforce questions:
- Alignment: Align the question text to the center or left of the page.
- Question image/video: Toggle on to include an image or video on the question.
- Description: Toggle on to include a question description.

Web Survey Question Types (app.usabilla.com)

Learn which question types you can use in web buttons and campaigns.

Web Buttons (Passive Feedback)

Question Type	Description
Mood	Let respondents select from different emoji faces. This question is included on web buttons by default and can’t be removed.
Comment	Provide a text field for open-ended questions.
Tags	Ask respondents to select words that describe the element or website they left feedback on.
Email	Let respondents share their email address if they want to be contacted.
Performance (Radio buttons)	Let respondents choose one option from a list. In a web button, respondents can select an option to describe your site's performance.
Text	Provide a text field for open-ended questions.
Rating	Rate custom options on a customizable scale.
Net Promoter Score (NPS)	Ask the industry standard NPS question - "How likely are you to recommend our business to a friend or colleague?" Respondents select a score on a scale of 0-10.
Choice	Let respondents choose an option from a drop-down list.
Paragraph	Provide info to respondents without asking them to select an answer.

Learn more about creating web buttons

In-Page Widgets (Passive Feedback)

Question Type	Description
Checkboxes	Ask respondents to choose one or more options from a list
Dropdown	Let respondents choose an option from a drop-down list.
Comment	Provide a text field for open-ended questions.
Continue Button	Add a button to go to the next page of your survey.
Email	Let respondents share their email address if they want to be contacted.
Header	Add a header to categorize a set of questions.
Matrix Rating	Let respondents rate several options for your question.
Mood	Let respondents select from different emoji faces.
Net Promoter Score (NPS)	Ask the industry standard NPS question - "How likely are you to recommend our business to a friend or colleague?" Respondents select a score on a scale of 0-10.
Paragraph	Provide info to respondents without asking them to select an answer.
Radio Buttons	Let respondents choose one option from a list.
Rating	Rate custom options on a customizable scale.
Text Input	Provide a text field for open-ended questions.
Toggle	Ask respondents to reply to a question with “yes,” “no,” or “maybe.” You can use either 2 or 3 options, and you can customize the option text.

Learn more about creating in-page widgets

Web Campaigns (Active Feedback)

Question Type	Description
Header	Add a header to categorize a set of questions.
Paragraph	Provide info to respondents without asking them to select an answer.
Text Input	Provide a short text field for open-ended questions.
Text Area	Provide a large text field for open-ended questions.
Email	Let respondents share their email address if they want to be contacted.
Dropdown	Let respondents choose an option from a drop-down list.
Checkboxes	Ask respondents to choose one or more options from a list. It’s best to use 10 or fewer answer options. If the text on your options is long, consider using 5 or less.
Radio Buttons	Let respondents choose one option from a list. It’s best to use 10 or fewer answer options. If the text on your options is long, consider using 5 or less.
Net Promoter Score (NPS)	Ask the industry standard NPS question - "How likely are you to recommend our business to a friend or colleague?" Respondents select a score on a scale of 0-10.
Rating	Rate custom options on a customizable scale.
Matrix Rating	Let respondents rate several options for your question.
Mood	Let respondents select from 5 emoji faces.

Learn more about creating web campaigns

App Survey Question Types (app.usabilla.com)

Learn which question types you can use in app forms and campaigns.

Question Type	Description	App Forms (passive)	App Campaigns (active)
Mood	Let respondents select from 5 emoji faces. This question is included on app forms by default and can’t be removed.	✅	✅
Comment	Let respondents leave an open-text comment.	✅	❌
Paragraph	Provide info to respondents without asking them to select an answer.	✅	✅
Text Input	Provide a short text field for open-ended questions.	✅	✅
Text Area	Provide a large text field for open-ended questions.	✅	✅
Email	Add a field where respondents can share their email address.	✅	✅
Dropdown	Let respondents choose an option from a drop-down list.	✅ ("Picker")	✅ ("Dropdown")
Checkboxes	Ask respondents to choose one or more options from a list.	✅	✅
Radio Buttons	Let respondents choose one option from a list.	✅	✅
Net Promoter Score (NPS)	Ask the industry standard NPS question - "How likely are you to recommend our business to a friend or colleague?" Respondents select a score on a scale of 0-10.	✅	✅
Rating	Let respondents rate something on a scale. Choose a scale from 2-10.	❌	✅
Slider	Set a response on a sliding scale or spectrum.	✅	❌

Learn more about creating app campaigns

Embedded Listener Question Types (Insights)

Learn which question types you can use in Embedded Listener surveys.

Question Type	Description
Mood Question	Let respondents select from 5 emoji faces.
Net Promoter Score (NPS)	Ask the industry standard NPS question - "How likely are you to recommend our business to a friend or colleague?" Respondents select a score on a scale of 0-10.
Text Field	Provide a text field for open-ended questions.
Rating	Rate custom options on a customizable scale. Choose a scale from 2-10.
Slider	Set a response on a sliding scale or spectrum.
Single Choice (radio buttons)	Let respondents choose one option from a list.
Multiple Choice (textboxes)	Ask respondents to choose one or more options from a list.
Polar Choice (like/dislike)	Let respondents rate something with a “like” and “dislike” option.

Learn more about Embedded Listener

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