Text Analysis

NOTE Text Analysis is not available in Japanese or Chinese.

Text Analysis makes qualitative research faster and easier by highlighting important terms and allowing you to categorize open-ended responses. The ability to analyze what your respondents say helps you gain insight into their attitudes, behaviors, concerns, motivations, and culture.

Text Analysis is available for GOLD plans or higher.

Cloud View and List View

The Cloud View shows you the most important words and phrases your respondents used in a word cloud. The larger the font size, the more important or significant the word. The List View orders the words shown in the Cloud View by highest to lowest number count. Click on a word to see all of the responses associated with it.

You need about 20 responses or more in order for important words or phrases to display in the views. If you have over 5000 responses, the feature may not work properly.

TIP! We highlight distinguishing words rather than common words—word frequency is not the primary factor. Imagine 100 people said, “I like...” The important word would be what follows rather than showing the phrase "I like" as important or unique.

Exporting a Word Cloud

You can export a word cloud as a PNG image file.

To export the word cloud for a particular question open-ended question:

  1. At the top of the question, click Export.
  2. Select Word Cloud.
  3. Optionally edit the File Name and click Export.
  4. Under EXPORTS in the left sidebar, click the export to download the file to your computer. Exports are stored here for 14 days.

Creating Categories

From the My Categories tab, you can create categories to tag responses by keyword:

  1. Click +New Category.
  2. Enter a name for your category and choose a color to help you distinguish it from other categories.
  3. Go to the Responses tab to select responses
  4. Click Categorize as... and select the category.
  5. Click Filter by Category to view only responses tagged with a particular category.

After you categorize your responses, the My Categories tab displays the number of responses you tagged per category so you can do quantitative analysis.

Exporting Categories

You can export open-ended responses, as well as the categories you tagged them with. To export survey results, you need a professional plan.

To export the open-ended responses and categories you created for a particular question:

  1. At the top of the question, click Export.
  2. Select Question summary data.
  3. Choose an export format (PDF, XLS, or CSV).
  4. Select Include open-ended responses.
  5. Click Export—all responses for the question export, even if you filtered the responses by category before exporting.

The All Summary Data export type also includes your categorized responses, if you included open-ended responses in your export. However, All Responses Data exports do not include categories you created.

Use the Text Analysis feature to view and categorize important words and phrases in open-ended responses.

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