Question Bank

  • Classic Design
  • New Design
  • ?
    Classic and New Design
    D

    Classic Design is our original survey design tool. New Design is our new survey design tool that is currently in beta.

    Which version am I using? »

SurveyMonkey's Question Bank contains hundreds of questions created and certified by our very own survey methodologists. Choose between several categories of survey types to narrow down which certified questions you want to include in your design. Using Question Bank minimizes bias and gives you the most accurate responses to your survey questions.

Question Bank is available in all account types, free or paid.

Take a look through our video to get started, or follow the instructions below. (Note: This video is currently available in English only.)

Question Bank Example

Q. How resourceful were the customer service representatives at our company while helping you?

— Extremely resourceful
— Very resourceful
— Moderately resourceful
— Slightly resourceful
— Not at all resourceful  

Certified Questions

There are several components that go into designing a survey to make it methodologically sound. One important element is the construct of interest. In this question, the construct is resourcefulness of the customer service representative. Notice how the answer choices also include the construct of interest based on a measurement scale of extremely to not at all.

star To learn more about this, view our blog at How Question Bank Was Built.

Using Question Bank

  1. Click Create Survey from the upper right corner of your account if you haven't already started your survey.
    • Enter your Title and Category, and click Continue.
  2. Click Question Bank from the left-hand gray column; and choose a Category from the subsequent drop-down menu — you'll see Community, Customer Feedback, Demographics, Education, Events, Healthcare, Human Resources, Industry Specific, Just for Fun, Market Research, Non-Profit and Political.
  3. You'll see a drop-down menu for Showing if you'd like to drill down into specific templates.  To add questions:
    • Tick the check boxes on the left-hand side, and to add them all at once click Add to Survey from the top right;
    • Or to add questions one at a time, click Add corresponding to each row.
  4. You can toggle between categories, or come back to question bank as needed.  Where you see variables that specify the noun or organization you're asking respondents about, click the drop-down menu to enter your own value.
  5. When you're finished, click either Edit Survey from the top left, or Back to Survey from the top center of the page.

Auto-Complete

You have the ability to use Question Bank's autocomplete feature directly inside the question editor rather than going into the Question Bank first:

  • Simply make sure the Show Certified Questions box is checked, and as you type in the question heading, we will suggest certified questions to you based on your keywords.
  • If you see one that's relevant, click on it in the suggested questions drop-down menu. The editor will then automatically pull it from the Question Bank. The question type will be automatically selected, and the answer choices will be populated for you.
  • Click Save & Add Next Question to keep adding more!

Limitations

The use of some SurveyMonkey features results in the loss of certification. You may see the Question Bank-certified badge disappear when you edit a question's text, but these are only internally viewable and for your reference.

Features you CAN add:

  • Question/Page Randomization
  • Change Question Size & Placement
  • Question and Page Skip Logic
  • Required to Answer Feature

Features you CANNOT add:

  • Question and Answer Piping (Note: You can pipe from a Question Bank question into a regular question. However, you cannot pipe into a Question Bank question.)
  • Random Assignment
  • Sort, Randomize, Flip Choices
  • Add "Other" Comment Box

To add multiple questions:

  • Select the questions in the bank you want to add. Click the [Add to Survey] button, and all selected questions will be added. 

SurveyMonkey Audience

We developed Question Bank questions that work great for SurveyMonkey Audiencecustomers who are buying a targeted audience. You can use the pre-written Market Research questions to help you get started creating your survey.

Click the drop-down menu at the top of the Market Research category to filter by the following subcategories and expert templates:

  • Brand Research: Understand brand awareness and perceptions on existing products or services.
  • Consumer Research: Understand new, niche, or difficult-to-quantify market or business opportunities.
  • Design Feedback: Get feedback on the design or text elements of a new product or service, website or campaign.
  • Investment Research: Understand usage of popular services and brands and forecast trends.
  • Online & Mobile: Understand new, niche, or difficult-to-quantify market or business opportunities specific to the online and mobile marketplace.
  • Purchase Intent: Understand purchase intent on existing products or services.

Question Bank Data

We may de-identify and aggregate data from Question Bank questions to create benchmarks. Benchmarks allow you to compare your survey results to others who used the same Question Bank questions as you. Learn more about benchmarking data »

Question Bank contains hundreds of questions created and certified by our very own survey methodologists. Using Question Bank minimizes bias and gives you the most accurate responses to your survey questions. Learn how Question Bank was built »

Adding a Question

Question Bank is available on all plan types. To add a question from Question Bank:

  1. Go to the Design Survey section of your survey.
  2. In the left sidebar, click QUESTION BANK.
  3. Search for keywords or click a category to browse.
  4. Click a question to add it to the survey, or drag and drop the question to the desired position in the survey.

Questions are available in multiple languages. Edit the survey language to use Question Bank in another language.

Editing Certified Questions

Questions added from the Question Bank have a badge indicating that they're SurveyMonkey certified. This badge is for your reference only and will not show to respondents.

Editing a Question Bank question can result in the loss of certification since we can no longer verify that the question is methodologically sound—it may be subject to bias and accuracy issues.

Certain questions can be customized without the loss of certification. If you see drop-down menus in the question text, click to see options that may better fit the context of your survey.

Benchmarks

Your response data from any eligible Question Bank questions will be contributed to benchmarks on an de-identified and aggregated basis. Benchmarks allow you to compare your survey results to others who used the same Question Bank questions as you. You can opt out of benchmarks at any time by changing your privacy settings.

SurveyMonkey Audience

We developed Question Bank questions that work great for SurveyMonkey Audience customers who are buying a targeted audience. You can use the pre-written Market Research questions to help you get started creating your survey.

Click the drop-down menu at the top of the Market Research category to filter by the following subcategories and expert templates:

  • Brand Research: Understand brand awareness and perceptions on existing products or services.
  • Consumer Research: Understand new, niche, or difficult-to-quantify market or business opportunities.
  • Design Feedback: Get feedback on the design or text elements of a new product or service, website or campaign.
  • Investment Research: Understand usage of popular services and brands and forecast trends.
  • Online & Mobile: Understand new, niche, or difficult-to-quantify market or business opportunities specific to the online and mobile marketplace.
  • Purchase Intent: Understand purchase intent on existing products or services.

Limitations

When using Question and Answer Piping, you can pipe from a Question Bank question into a regular question. However, you cannot pipe into a Question Bank question.

At this time, you cannot add the following features to a Question Bank question:

  • Random Assignment
  • Sort, Randomize, Flip Choices
  • Add "Other" Comment Box
Question Bank contains hundreds of questions created and certified by survey methodologists. Certified questions minimize bias and provide the most precise responses to your survey.