A response rate is the percentage of people who respond to your survey. To calculate the response rate, use the following equation:
# of survey respondents
total # of people you sent the survey to
One of the most important factors affecting response rate is the survey length. The longer the survey, the lower your response rate may be. See our blog post (English only) which compares the number of questions in a survey and survey completion rate.
Distribute your survey using more than one Collector to increase your chances of getting responses:
- Send out a survey web link
- Embed your survey on your website or blog
- Email your survey to respondents through SurveyMonkey
- Add your survey to Facebook
- Share your survey link on Twitter
If you need a guaranteed number of respondents, think about using SurveyMonkey Audience. We can help you specify and access your target audience so you get the response rate you want from the people whose opinions you're looking for, guaranteed.