Creating Great Surveys

Creating Surveys from Home
Create Survey from the Header
Design Survey
Survey Success Tips

All survey creation options are in this article. What you see available in your account may vary based on your plan, account language, team admin settings, and Beta status.

Start creating your surveys from Home or our header.

Creating Surveys from Home

We streamlined SurveyMonkey’s Home so it’s quick and simple to Start a survey. It streamlines the way you create and publish your surveys.

Create your survey by choosing your start method:

Start from	Description
An idea	Let Buil d with AI and Import with AI create a draft survey. Type your survey goal or copy and paste your survey content to generate a survey draft.
A template	Choose from 500+ expert-built templates and proven frameworks, tailored to different roles and industries. If you select a recommended template, your survey gets created. Otherwise, explore our templates by browsing or filtering templates by Plan type or Category. If you're on a team, you can also browse your team survey templates. Click on any template to learn more about it and preview its questions. Then click Use this template.
Scratch	If you want to build a survey on your own. with full functionality of the Design survey tab. Add your questions and other content, then head to Style to update your settings and theme.

Once you like your survey draft, cycle through the different device modes to check that your survey displays great, on any device.

Start from Recommendations

If you completed Your Profile, SurveyMonkey offers suggestions that match your use case and help quickly draft survey.

For more on each start option, expand the options below.

Start from an idea
Type a prompt or paste your survey so AI can your text and automatically generate a tailored survey for you.
Be sure you don’t include sensitive information in your prompt.
Choose to use the drafted survey and edit it, or return to Home to try a new promptreturn
Review your survey and choose to use the drafted survey and edit it, or return Home to try a new prompt. If using the draft, adjust any survey content and style your survey. Otherwise, you can Switch to prompt to retry your AI prompt.
If we think you pasted a survey you can either Create survey to further edit your AI drafted survey.
Choose to Publish survey, once the survey’s ready to be sent.
Start from a template
Start from scratch

Select Create survey from the SurveyMonkey header on any screen to choose a survey creation starting point.

Expand sections for more info.

Design Your Survey

Depending on how you created your survey, you customize your survey design in either our:

Full editor—From the Design survey tab, use the Build and Style sub-tabs to build your custom, and possibly complex surveys. Depending on your plan, you get access to all customization features, like logic or adding paid questions, or
Lightweight editor (in Beta)—if you started from scratch from Home, you may build a simple, 10-question or less survey, get recommendations by use case and expert recommendations, and quickly publish your survey.

Build Your Survey

The Build tab in the Design Survey section lets you add or edit questions, page elements, and survey options directly in your survey preview. You can select from pre-written, Question Bank questions or apply additional question settings to further customize your respondent’s experience.

Select Logic if you want to apply logic to the survey. Logic can help you get better data by creating a more personalized survey experience for respondents.

For example, use question skip logic to control which questions respondents see next based on their answer to a previous question. Or, you can use advanced branching for the most powerful logic customizations.

Style Your Survey

Select Style to fine-tune the look and feel of your survey using our Style and branding settings and Themes.

Preview Survey

Select Preview survey to test how the survey respondent experience is, so you can catch any errors or logic issues.

Collaborate with Others on Surveys

We offer various ways you can work with other people on survey design, publishing, and analysis.

Tip! Publish your survey to send it out to respondents to get responses.

Survey Success Tips

When creating your survey, we recommend these tips:

Define your objectives. What do you need to make a decision on or how are you going to focus your survey.
Work backwards. Once you've set your objectives, determine what data you need from your survey to get the respondents input on your decision.
Check for bias. Make sure you're not asking leading questions.
Preview to test drive the respondent experience. You can review a Preview or share your survey with others for a responses-in-Analyze test run. Collaboration and feedback on your drafted questions and answer options is very helpful, and especially necessary for more complex, logic-based surveys.

Check out our blog on Survey best practices for more survey guidance and tips.

Device Registration

Scoring Your Survey

Measure Customer Satisfaction (CSAT) with SurveyMonkey

SurveyMonkey