How to Create a Survey

ê Create a Survey

To create a new survey, click +Create Survey in the upper right corner of your account and choose from the following options:

Build a New Survey from Scratch: Create a survey completely from scratch. You will start with a single blank page and will need to add and write the questions yourself. You can also use our Question Bank to access thousands of survey questions written by our methodologists.

Edit a Copy of an Existing Survey: Create a copy of an existing survey on your account. Themes, logos, logic, and other survey design settings will carry over to the copied version of the survey.

Start from an Expert Template: Use this method to start with a template designed by SurveyMonkey methodologists. The questions used in these pre-made surveys are written to reduce bias and utilize best practices for data collection. You can still customize the survey and questions when starting from a template.

ë Build Your Survey

Once you create your survey, start by adding questions. You can choose from several question types in the BUILDER section of the sidebar, or choose a pre-written question from the Question Bank. When you add a question, take a look at the options under the Edit and Options tabs to further customize the question.

If you started from a template, review the survey and see if there are opportunities to personalize the template. Most of our pre-written questions allow you to customize certain parts of the question text to ensure that the question is relevant to your survey. You may also want to add additional questions of your own, or remove questions that aren't useful to you.

If your survey is long, distribute your questions across multiple pages. Respondents will feel they are making progress as they reach each new page, and it can help you organize your survey into logical sections.

í Apply Logic

After your survey questions and pages are already in place, it's a good time to apply logic to the survey. We offer several logic options you can use to control the behavior of your survey and enhance the quality of your data.

For example, you can use Question Skip Logic to control the path of respondents based on their answers to previous questions. Or, you can use Question Randomization to reduce order bias.

ì Customize the Design

After the structure of your survey is in place, and your logic is working smoothly, you can focus on fine-tuning the appearance of your survey with design and display options. You can show or hide elements on the survey page, add a logo, and create a custom theme.

î Preview the Survey

Always preview and test your survey before sending it to respondents so you can catch any mistakes or logic issues.

TIP! View A Guide to Designing Your Survey for a quick visual overview of how to use our design tools.

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