Web Link Collector

Using a Web Link is the fastest and most versatile way to distribute your survey and collect responses. Post the survey link on social media, email it to respondents using your own email client, print it on a newsletter, and more.

To create a Web Link Collector:

  1. Click the Collect Responses tab.
  2. Click Next (Web Link Collector will be selected by default) OR if there are already existing Collectors on the survey, click + New Collector > Web Link Collector to create a new one.
  3. Review and/or edit the WEB LINK OPTIONS below the survey link to control the survey experience or add restrictions to the survey. 
  4. Edit the nickname of the Web Link by clicking the nickname in the dark grey bar at the top left of the page—this nickname does not show to respondents.
  5. Copy the survey link/URL and paste it wherever you'd like. The link will work as long as the Collector is open.

By default, your survey URL will look something like this, with a string of letters and numbers at the end:


If you have a professional plan, you can customize the URL ending. If you have a PLATINUM plan or Enterprise subscription, you can also use the white label domain to remove SurveyMonkey branding. If you customize the URL after you send the survey out, both the old link and the new link will work.

TIP! Configure Web Link Options. The WEB LINK OPTIONS that appear below the survey URL can have a significant effect on your respondents' survey-taking experience, so we suggest reviewing all of the options before sending your survey to respondents. For example, if you know that your respondents will be taking the survey on a shared computer, you can choose to allow multiple responses per computer.

Tracking Respondents vs. Maintaining Anonymity

By default, Web Links record IP addresses. You can turn off IP collection in the Make Anonymous section of the WEB LINK OPTIONS.

If you would like to track respondents, we suggest using the Email Collector. The Email Collector generates a unique survey link for each respondent, which means that each response will be tied to the email address that submitted it. If you need to track respondents using a Web Link, you can add required demographic questions to your survey to collect identifying information from respondents. Learn more: Tracking the Names and Emails of Respondents

Your Web Link Collector URL is a public link, meaning that anyone who has it will be able to access your survey and complete it. Web crawlers can also access public links, and may index your survey on a search engine.

If you wish to use a Web Link Collector but do not want the link to be public, consider password-protecting your survey.

The Web Link Collector is the fastest and most versatile way to distribute your survey and collect responses. It will generate a short survey link that you can post wherever you'd like.